Pokemon Go Is Already Declining

Posted: Aug 22 2016, 10:32pm CDT | by , in Gaming


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Pokemon Go is Already Declining
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If you haven't been interested in using your Pokeballs lately, you aren't alone. Pokemon Go is already starting to lose users, according to Axiom Capital Management. This was a huge worry for the company from the start, as Nintendo has had problems keeping users interested. Of course, that is good news for investors at Tinder, Instagram, Facebook, Twitter, Snapchat, and all of those other apps that saw slower usage during Pokemon Go's first few weeks. Senior Analyst at Axiom, Victor Anthony, agrees.

"Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile-focused apps," he writes.

The excitement after the launch of Pokemon Go centered not only around the game itself, but the idea that it could boost Nintendo's financial performance and spawn a ton of replicas within different fandoms.

Data from Sensor Tower, SurveyMonkey, and Apptopia, unfortunately, show that Pokemon Go's daily users are down in downloads, engagement, time spent on the app, and even online searches, according to My Nintendo News.

"The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies," writes Anthony.

If these declines continue, which is expected, it will put into question whether or not pursuing augmented reality games is actually worth it.

"The Google Trends data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high," he concludes.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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