Amazon has officially launched a new hub that helps customers research, compare, and even discuss cars. Amazon Vehicles will allow users to check out the specs and read reviews about a wide range of vehicles, including convertibles, SUVs, and trucks. Amazon has said that they hope to build a site that will create an "automotive community." While the information comes from manufacturers and the companies themselves, Amazon won't be selling any cars by themselves - at least for now.
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In a statement to the press, Amazon's automotive head Adam Goetsch said that the company wants to "support customers during one of the most important, research-intensive purchases in their lives." He adds that the information on the site will be "enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community."
This isn't the first time that the company pushed its way into the car business. Earlier this week in fact, it partnered with Hyundai to allow customers to order test drives directly from Amazon. This might only be a limited time pilot program, but it is far easier for customers. It also allows them to have everything they would often hear from a dealer written down and clear as day.
Amazon Vehicles will bring customers toward the Amazon Automative store, a place for them to buy replacement parts, products, and accessories, so it will help Amazon's bottom line. Of course, it is also trying to create that community and bring active car owners to them so that they can start to sell things that are more lucrative - like actual cars.
A report from CNET says that when pressed on this point, a spokesperson for Amazon would only give the company's typical brush-off: "We have nothing more to share at this time."