There have been many companies that have been trying to capitalize on the popularity of Pokemon Go since its July launch. T-Mobile has offered free data, stores bought lures that attract customers, and companies have even started producing more Pokemon merchandise. However, many people believe that the craze has already died down and all of that is over.
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Target is going to give it up. Instead, they painted those giant balls in front of their stores to look like Pokeballs.
It was announced in a somewhat odd news release on its website. They said that the designs will be temporary, but they will stick around for a while. You may have noticed those big red balls outside before - they are a great place to sit or for kids to jump off of. It is unclear why Target decided that they should announce this to the public.
There seems to be little hopes other than to lure fans who want to take pictures and then decide that they want to get some Market Pantry mango salsa. The store is pushing Pokemon merchandise with a special display that is located "front-and-center" according to the release. It doesn't sound like there will be anything new.
Don't even think about stealing them either - each ball weighs more than 1,200 pounds. They will only show up at about 400 stores, but there is always hope for more if the painting goes over.