It is tradition. The Apple Store shuts down ahead of the Apple Media event.
The Apple Store is down hours ahead of the Apple Media event. I guess in the beginning shutting down the online store was a technical necessity to do updates. Now it is just tradition. It is part of the show. The store is down means that new things are added to the store. If Apple is already selling something new remains to be seen, but it is likely.
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Apple is unveiling today the iPhone 7 and the Apple Watch 2. There will be also new Beats headphones and possibly the AirPods. The iPhone 7 is rumored to ship on September 16. The pre-order begins as early as Friday.
What to Expect to see at the iPhone 7 Event:
The iPhone 7 has leaked over the past months in the shape of components and rear shells. Apple chose to keep the design of the iPhone 6 for the iPhone 7. The rear shell design has been improved, pushing the antenna lines to the edges and making the lens setting part of the housing.
The iPhone 7 will be the first iPhone to have no 3.5mm audio jack and start at 32GB storage. It will also be the first iPhone that can be configured with 256GB storage. A dual camera option is also coming and the new iPhone 7 is expected to be IP67 waterproof.
Other features of the iPhone 7 include the faster A10 CPU (30% more power). Apple sticks to 2GB of RAM in the new iPhone 7 (3GB rumored for iPhone 7 Plus), shipping on Friday, September 16.
A leaked iPhone identifier suggests that there will be three iPhone 7 models: 4.7-inch iPhone 7, 5.5-inch iPhone 7 Plus and 5.5-inch iPhone 7 Pro with dual camera and smart connector. Apple is according to an analyst unveiling wireless AirPods for the iPhone 7.
Apple is changing the color options and Apple fans will be able to choose from 5 colors including the new shiny or glossy black and a darker space gray. Find out also what we do not know about the iPhone 7.
Apple is also expected to unveil the new Apple Watch 2 with GPS and Altimeter at the September 7 event.
Read more iPhone 7 News.