Apple is likely not announcing iPhone 7 pre-order numbers. T-Mobile gives a hint.
T-Mobile (NASDAQ: TMUS) today released sales information for this weekend’s iPhone 7 and iPhone 7 Plus pre-order, which went live Friday, September 9th at midnight and has gone on to shatter all previous iPhone pre-order records at T-Mobile.
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On top of that, pre-orders from Friday through Monday were up nearly 4x compared to the next most popular iPhone. Friday marked the single day sales record for any smartphone ever in T-Mobile US history.
“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”
The pre-order increase by 4x over the weekend sounds impressive. T-Mobile has a great iPhone 7 offer that gets you the new iPhone for free when you trade-in an iPhone 6. That alone cannot be the explanation for the demand though. Seems consumers do not have the issue with the missing headphone jack than iPhone 7 reviewers do.
Before a blockbuster pre-order weekend, iPhone 7 also broke records for pre-registration at T-Mobile, making it the biggest pre-reg of all time, including pre-registrations for both iPhone 6s and the smash-hit iPhone 6.