Galaxy Note 7 Recall: Samsung To Release Apology Ad

Posted: Sep 13 2016, 7:06am CDT | by , in News | Technology News

 

Galaxy Note 7 Recall: Samsung to Release Apology Ad
Photo Credit: Getty Images
 

Samsung Electronics on Tuesday said it will launch media advertisements to apologize for the "discomfort and concern" caused due to the ongoing global recall of its Galaxy Note 7 smartphones, Yonhap news agency reported.

The world's largest smartphone maker said it will soon run an advertisement in major media outlets to offer an apology for causing discomfort and concern to its customers due to faulty batteries in some Note 7 smartphones.

The South Korean electronics major announced an unprecedented global recall of its Galaxy Note 7 on September 2 after several of the phablets caught fire while being charged, and promised to offer new replacements to all of the buyers.

"We apologize for causing discomfort and concern to our customers. All Samsung employees will do our best to resolve problems," Samsung plans to say in its upcoming ad, according to company officials.

Samsung also said it will forcibly limit the Galaxy Note 7 battery to be charged to only 60 percent of its capacity by using its so-called over-the-air (OTA) update technology to further prevent possible mishaps.

With the OTA update, users of the Galaxy Note 7 will be prevented from fully charging their devices. The measure is meant to prevent battery overheating and enhance consumer safety, said the officials.

In a separate measure to promote the replacement program, Samsung said it will consider paying a communication expense subsidy to customers choosing to exchange their Note 7 devices instead of demanding a refund.

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The Indo-Asian News Service (IANS) was established in 1986, initially to serve as an information bridge between India and its thriving Diaspora in North America. Now IANS is a full-fledged wire agency, putting out news 24x7 from around the world.

 

 

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