YouTube has been hit with some negative publicity lately, which might be the reason that it is announced that it will have more social networking features on its newly launched YouTube Community. This will allow creators and viewers engage using test, images, GIFs, and more. Th goal is to keep the creators in contact with their audiences - who are departing for other platforms that offer better methods of communication beyond videos and comments.
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YouTube has been testing the service with some of its creators. Today, it is going to go into a public beta with this group of testers. It will be a few months before it is widely available.
Creators are able to access the new forum using a "Community" tab on their pages. Viewers will see it in their "Subscriptions" feed on the mobile app. You can even get push notifications on these posts from your favorite creators.
According to Tech Crunch, adopters of YouTube Community include John & Hank Green, AsapSCIENCE, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Lilly Singh, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger, and Vsauce3.
This page will allow for a mini social network of sorts between creators and viewers. It is an important move for YouTube and Google, who have struggled with some of their newer platforms.