The ‘selfies pay’ feature will enable users to make online payments through selfie identifications.
MasterCard is going to be opening up a whole new world of payment authentication with their new feature. There will no longer be any need of passwords for online payments. MasterCard will allow people to make payments by taking their selfies.
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Yes you heard it right... the selfies will serve as facial authentication. The new feature employs facial biometrics for payment. The beta versions of the feature were earlier launched in the US and Canada, but the full version will be launched this week first in Europe.
European regions like Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and the UK, will be the first recipients of the service. By next year the technology will be available to every MasterCard holder all over the world.
Selfies will not be only new way to make payments, but fingerprint identification will also work in the same way. The feature will work through MasterCard’s Identity Check app.
Through the app users will have a choice if they want to confirm payment through their face or finger. The aim of this new feature is to speed up ecommerce for online shoppers. Such shoppers will no longer have to remember their passwords.
Back in March 2016 when the trial for the app started MasterCard stated their purpose is to make shopping more convenient for card holders. Another purpose is to lessen the number of frauds on card hacks. The risk of selfie fraud will also be prevented as uses will have to blink in the app for the selfies.
Today various OS devices have a number of biometric functions for payment authentication in a wide variety of technological devices. Using the same structure for online shopping seems to be the next step.