Black Friday 2016 Shorter Than Ever

Posted: Oct 19 2016, 2:01am CDT | by , Updated: Oct 19 2016, 2:30pm CDT, in News | Black Friday 2017

 

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Black Friday 2016 Shorter Than Ever
Photo Credit: Getty Images

This Black Friday will be the shortest ever. There are several forces making this sales event intense but it will be over before you know it.

Black Friday 2016 will be over before you know it. In the age before online shopping, the Black Friday experience was just a pack of printed Black Friday flyers and lining up in the dark early morning at a store. This changed dramatically with the advent of online shopping. Black Friday became a "season" spanning a whole month. This year the season is cut short.

The election on November 8 is grabbing the attention of the whole Nation, as it should be, and marketers are basically freezing all activities until the election is over. Black Friday 2016 is early this year. It falls on November 25. There are only about two weeks between the election and Black Friday.

This forced short period for Black Friday 2016 is though in line with the behavioral change of consumers. Driven by social media the attention span of consumers is much shorter than it has been. A majority of shopper will just engage with Black Friday sales 24 hours before they begin.

Update: Sam's Club just announced the schedule of Sam's Club Black Friday 2016 sales and it supports the above. The first pre-Black Friday sale at Sam's Club is on November 12, days after the election.

Still, it is never too early to get ready for Black Friday to make the most out of it. We have compiled everything you need to know about Black Friday 2016 in our Black Friday 2016 guide.

Retailers have to make the most out of this new situation of constraint time. There will be only a few pre Black Friday sales, but these will be big and packed with attractive deals. Retailers can't afford to wait for the Thanksgiving weekend to make all the sales. Shopping for Black Friday early again at the few but big early Black Friday sense will pay off.

90% of the Black Friday 2016 action will though be this year in the Thanksgiving Week. Retailers will have to fight more than ever for attention in that one week to get the attention of consumers.

The election on November 8 will have an impact on the release schedule of Black Friday 2016 ads. The big ads like the Walmart Black Friday ad are anyway releasing after November 8. We expect the Walmart Black Friday 2016 ad on Friday, November 11, based on the past years.

The In store Black Friday 2016 events will be more than in past years be limited to the actual Black Friday. Many new retailers and malls have announced this year to keep stores closed on Thanksgiving Day. Black Friday sales will begin in more stores than in past years in the early morning of the actual Black Friday.

Large retailers including Macy's do not buy into keeping stores closed on Thanksgiving Day yet. Macy's is even opening one hour earlier than last year for Black Friday sales on Thanksgiving Day. We expect Walmart, Best Buy, Target, Sears, Kmart, JC Penney and others to open stores on Thanksgiving Day as well.

Find all Black Friday 2016 Ads as soon as they released in this Black Friday 2016 Ad list including the highly anticipated Walmart Black Friday 2016 ad. The first Black Friday 2016 ad is already released. Read also everything we know about the Amazon Black Friday 2016 sale, which we predict will be largest Black Friday sale in history.

Black Friday 2016 is on November 25. The Black Friday 2016 sales begin as early as November 4. Read the latest Black Friday 2016 news.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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