Katy Perry And Victoria's Secret Model Sui He Part Of Alibaba 11.11 Singles Day Shopping Event

Posted: Oct 20 2016, 5:17am CDT | by , in Latest Business News


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Katy Perry and Victoria's Secret Model Sui He Part of Alibaba 11.11 Singles Day Shopping Event
Credit: Getty Images

Alibaba is staging a huge show around the world's largest single day shopping event.

The 11.11 Singles Day 2016 shopping event draws closer and Alibaba has started to reveal the details of this year's double 11 event. Katy Perry, one of the most successful pop artists in history, whose hit singles “I Kissed a Girl,” “Teenage Dream” and “Dark Horse” have made her a household name the world over, will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival in Shenzhen the night of Nov. 10.

At the event, which is called the 11.11 Countdown Gala Celebration, Katy will sing her latest single Rise. Katy is affectionately known as Shui Guo Jie, or “Fruit Sister,” in China because of her brightly colored outfits.

The 11.11 Global Shopping Festival will be taking place in China’s tech hub of Shenzhen. Hollywood producer David Hill, known for his work on the Oscars, NFL Super Bowls and reality show American Idol, was tapped to direct the show, and a list of stars slated to appear has yet to be released by Alibaba. However, those names are expected at the end of the month. In addition to Zhejiang TV, the gala will be broadcast on Alibaba Group’s Youku.com, China’s largest video-streaming site.

Already next week, Alibaba will stage a fashion show that will be broadcast live through Tmall in Shanghai on Oct. 23. Calling it a “See Now, Buy Now” fashion extravaganza, viewers will be able to pre-order the apparel and accessories they see on the catwalk from 80 participating brands, which include Burberry, Paul Smith, and Trussardi. U.S. fashion icon Nick Wooster will serve as image consultant for the event, while Chinese Victoria’s Secret model Sui He will make an appearance as well.

Sui He has finally put behind a $1 million lawsuit drama around her model agency contracts earlier this week. The Chinese super model walked in the Victoria's Secret Fashion Show last two years and might make a comeback in the Victoria's Secret Fashion Show 2016.

The Singles Day 2015 raked in $14.3 Billion in sales, compared to $9.3 billion a year earlier. Alibaba's only payment service Ant Financial predicts again a sales growth for Singles Day 2016. Find out everything you need to know about the Alibaba 11.11 event in our Singles Day 2016 guide.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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