Pokemon Go Like Game Coming To Alibaba Singles Day 11.11 2016

Posted: Oct 20 2016, 5:44am CDT | by , in News | Technology News

 

Pokemon Go Like Game Coming to Alibaba Singles Day 11.11 2016
 

Alibaba will offer an augmented reality game for it's world's largest 24 hour shopping day, besides a full blown VR shopping experience.

Alibaba's Singles Day 2016 global shopping event is on November 11. Consumers will be able to play an augmented reality game similar to Pokemon Go, in which players chase Tmall’s cat mascot around both online and offline environments to earn prizes from participating merchants including Shanghai Disneyland, Starbucks and McDonald’s.

Alibaba is taking the Pokemon Go game idea and fully applies it to shopping. Pokemon Go has not launched in China yet. The Tmall augmented reality game gives Chinese consumers a taste of Pokemon Go, just with cats.

The game is one part of Alibaba’s larger online-to-offline strategy to streamline sales between its platforms and the bricks-and-mortar stores of the merchants selling on its e-commerce platforms.

Alibaba also plans to leverage the growing popularity of virtual reality to bring international brands and their products to Chinese consumers. Consumers will be able to shop at Macy’s, Target, Chemist Warehouse and other virtual stores on Tmall via cardboard VR headsets they can buy on Taobao for 1 yuan (about 15 cents).

The entire shopping experience, from perusal to purchase, will take place within the VR environment. Alibaba said 150,000 VR headsets will be available starting Oct. 21, with sales at the virtual stores taking place between Nov. 1-11. Shoppers will enjoy 11.11 discounts as well, the company said. Watch the demo video below of the VR experience visiting a Macy's in New York.

For 11.11, Alibaba has integrated the online and offline shopping experience at more than 60,000 bricks-and-mortar stores including Uniqlo, Gap, Chinese consumer electronics retailer Suning and mainland mall chain Intime across seven different product categories. For example, consumers will be able to touch and try products at Intime locations that are for sale only online on Tmall.

They will also be able to buy from virtual stores and have those items delivered in as little as two hours. Online and offline inventories of many brands also will be under unified management to ensure availability. When a particular item is sold out during 11.11, the system will check available inventory in offline stores to replenish stock for sale online.

Alibaba takes out all stops and will have again a huge gala for 11.11 that features Katy Perry and many more not yet announced stars. Read everything you need to know about the double 11 event 2016.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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