The Largest Clothing Retailer In The US Is...Amazon?

Posted: Oct 25 2016, 6:43pm CDT | by , in Latest Business News


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The Largest Clothing Retailer in the US is...Amazon?
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Amazon is going to surpass Macy's as the biggest apparel seller in the United States within the next year, according to a 58-page report from Cowen & Co. The shift would be quite surprising, as the fashion industry has been hesitant to allow the online retailer in - and because the industry has been dominated by department stores like Macy's, JCPenney, and Nordstrom.

Amazon is considered the "new kid on the block" but they have made a really big impact. They will grow their clothing sales by 30% in the next year, up to $28 billion. Many stores are experiencing a drop in sales in comparison.

Currently, Amazon has 6.6% of the market, and the share is expected to increase to 8.2% by 2017, and 16.5% by 2021.

This is good news for the online retailer who has been promoting their fashion lines and private-label clothing brands and sponsoring the first New York men's fashion week. They' also worked with many big names in the industry, including Julie Gilhart, Zac Posen, Stuart Weitzman, and Caroline Palmer.

Still, they have had some problems: "Amazon Fashion got a very lukewarm review for site personalization and ease of use," Cowen analyst John Kernan said in a conference call on Tuesday to Business Insider. Shoppers said it "wasn't particularly easy to browse."

Of course, Amazon is also at a disadvantage because they don't have physical locations where people can try on clothing.

So why go clothing shopping through Amazon? Mainly Amazon Prime, where you can get free two-day shipping. Customer reviews are also plentiful and offer insight into what people are purchasing.

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<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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