GM Cars Add IBM Watson's AI Smarts To Augment OnStar Service

Posted: Oct 26 2016, 1:08pm CDT | by , Updated: Oct 26 2016, 7:48pm CDT, in News | Cars & Vehicles

 
GM Cars Add IBM Watson's AI Smarts to Augment OnStar Service
General Motors and IBM today announced a partnership to bring the power of OnStar and IBM Watson together to create OnStar Go, the auto industry’s first cognitive mobility platform.
  • GM & IBM partner to create ‘On Star Go’

IBM’s Watson super computer will be used by General Motors to create cars that more aware of their surroundings.

General Motors has joined hands with IBM to come up with a never before heard of mobility concept. GM will use IBM’s super computer; Watson APIs for the creation of a new concept being called the “first cognitive mobility platform”.

Basically GM will be making cars with the help of this new concept which are aware of their environment. The concept is not new at GM.

Previously the automaker had aimed to make more cognitive cars as part of their offering called ‘OnStar’. This new project will be a combination of the ‘OnStar’ technology and the expertise of the supercomputer Watson and will be called ‘OnStar Go’.

The cars will be more aware of their surroundings thus resulting in better navigation of their surroundings. The project will start early in 2017. The project aims to provide millions of GM car drivers with the ability to connect and interact with their car.

One particular feature of the platform will be providing personalized content via the dashboard as part of the OnStar Go ecosystem to get an amazing experience while driving.

According to GM on average Americans spend more than 46 minutes every day in their cars. The new platform On Star Go is a way to make that experience more valuable and productive.

“On average, people in the U.S. spend more than 46 minutes per day in their car* and are looking for ways to optimize their time,” said Phil Abram, Executive Director, GM Connected Products and Strategy. “By leveraging OnStar’s connectivity and combining it with the power of Watson, we’re looking to provide safer, simpler and better solutions to make our customers’ mobility experience more valuable and productive.”

By expanding the already present OnStar AtYourService the new service will offer new services in more than two million vehicles connected with 4G LTE by the end of 2017.

On Star Go will also offer many driver assisting services straight from the server of Watson after the drivers give their consent. If successful On Star Go will be the start of connected driver and cars of the future.

The new cognitive mobility platform by IBM and GM enables brands to design Watson-enabled consumer experiences. Examples of potential uses include:

OnStar Go taps Watson Personality Insights and Watson Conversation APIs to remind a working father to pick up diapers and formula at the pharmacy a few miles before his exit, so he won’t have to leave the house again once he gets home.

The platform employs Watson Tradeoff Analytics to give a traveling foodie dining recommendations from celebrity chefs when driving in a new city.

Watson Retrieve and Rank, used by OnStar Go, lets the driver know that their order is ready for pickup at a nearby retail store and one of the store’s employees will load their purchases into the car.

“IBM and GM are changing the whole notion of where valuable, daily rituals occur. The combination of IBM Watson and industry-leading OnStar connectivity will enable vehicles with intelligent branded skills and services to empower drivers and passengers,” said Paul Papas, Global Leader, IBM iX. “Simply put, OnStar Go with IBM Watson transforms time wasted in the car into time well spent.”

ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia are the first brands to join the platform.

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