Apple Event Highlights

Posted: Oct 27 2016, 11:27am CDT | by , Updated: Oct 27 2016, 1:26pm CDT , in Apple


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Apple Event Highlights
Credit: Tim Cook / Apple. Does Tim Cook have new glasses?

The Apple Event takes place today at the Apple Campus.

The Apple Event today is taking place at the Apple Campus. Apple CEO Tim Cook is looking forward to an exciting day on campus. He shared a photo shaking hands with Apple employees ahead of the Apple Event.

It remains to be seen if the Apple MacBook event is going to be exciting. Microsoft set the bar very high yesterday. Apple will have a hard time to be impressive today as outlined in our earlier report. After yesterday's Microsoft event it is time again for "Can’t innovate anymore, my ass." Phil Schiller made that legendary comment after introducing the tube shaped Mac Pro.

The expected product premieres include a new MacBook and a new MacBook Pro. That is a very thin program. The rumor mill says that new iMac and the elusive 5K display will be launched not this year. There is also no talk about new iPads or Apple TVs. Hopes are hight Apple has more up there sleeves today. Find below the highlights of the Apple October 27 event as they happen.

Apple Event Highlights

That was it. Apple only unveiled the new MacBook Pro and the TV app.

The new MacBook Pro is smaller, thinner and has the rumored Retina display multi touch function key display called Touch Bar.

Tim Cook points out that its the 25th anniversary of the first Apple laptop - the Powerbook.

Apple unveils the TV app to access all your movies and shows from all your individual apps.

Twitter comes to Apple TV to have Twitter time line live next to sports broadcasts

10:10am: Apple Event starts really slow. Not sure if it will gain any steam. This is bad. Tim Cook is showing photos taking with iPhone 7 by costumers. What is that?

Tim Cook has new glasses!

Apple starts the event the same way as Microsoft. The show how Apple products enable disabled people. Next time Apple needs to find a date before Microsoft's event. Microsoft's solutions also appeared to be more efficient.

9:28am PDT: Does Tim Cook have new glasses?

The Apple October 2016 event will be streamed live online on The event begins at 10am PDT, 1pm ET, and 7pm CET. As always you can watch the event also on the Apple TV. Get all the details how to watch the Apple Event.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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