Apple Launches TV App On Apple TV

Posted: Oct 27 2016, 12:19pm CDT | by , Updated: Oct 27 2016, 12:45pm CDT, in News | Apple

 
Apple launches TV App on Apple TV

Apple TV app enables unified TV.

Apple unveiled today an app called TV that enables unified TV. The TV app unifies all videos from all apps on Apple TV. Apple is taking a short cut to the rumored vision of replacing the cable box with an Apple TV. Now that many TV networks offer their content through apps like HBO and CBS, Apple can easily introduce a unification layer on Apple TV.

The User interface looks clean and very convenient. The TV app is a logical evolution to the user interface of Apple TV. The TV app also is available also on iPad and iPhone. So you can take your shows and movie on the road. The TV app comes by the end of the year in the United States only.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

• Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes® and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.

• Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.

• Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.

• Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.

• Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.

The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices.

Siri continues to gain powerful new capabilities, including making it really easy to tune right to live news and sporting events on Apple TV. Siri is now aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Siri knows additional details of the games, can provide live scores and can take viewers directly to the live stream within the app that’s carrying it. Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app.

In addition to the new TV app, customers in the US will have a simplified way of enjoying their pay-TV video apps by using single sign-on. Starting in December, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to enjoy immediate access to apps that are part of their pay-TV subscription.

Since its introduction just a year ago, the latest Apple TV has revolutionized the experience in the living room with 8,000 apps, including 2,000 games and 1,600 video apps, across categories such as sports, news, fitness, education, kids, lifestyle and more.

The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. Live tune-in with Siri is available today. For more information, please visit: apple.com/tv. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

See also the other highlights of the Apple October 2016 event. The Apple October 2016 event takes place at the Apple Campus in Cupertino. The event started at 10am PDT. You can watch the live stream of the Apple event here. The Apple Stock is down 0.57% ahead of the event.

Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets,[7] and the world's second-largest mobile phone manufacturer. The latter might change soon if Samsung keeps messing up. There are 115,000 permanent full-time Apple employees as of July 2015. More Apple News.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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