Steve Ballmer Explains Why Microsoft Missed The IPhone

Posted: Nov 4 2016, 9:56am CDT | by , Updated: May 10 2018, 7:42am CDT, in News | Apple

 
Steve Ballmer Explains Why Microsoft Missed the iPhone
Photo Credit: Getty Images

The former Microsoft CEO talks candidly about the mistakes he made at Microsoft in a new interview.

The flamboyant former Microsoft CEO Steve Ballmer says in a new interview how the move of Microsoft broke the friendship between Bill Gates and himself. He explains that Microsoft moved into hardware too late.

Ballmer and Gates argued over whether Microsoft should make its own handsets and tablets. When the finally reached the decision to do it, it was too late and Apple got ahead with the iPhone and later the iPad.

Ballmer, now the owner of the NBA's Los Angeles Clippers, told Bloomberg Television's Emily Chang, that he and Gates have "drifted apart" partly due to a disagreement over whether Microsoft should make its own handsets and tablets.

"There was a fundamental disagreement about how important it was to be in the hardware business," Ballmer said. "I had pushed Surface. The board had been a little -- little reluctant in supporting it. And then things came to a climax around what to do about the phone business."

Fast forward to today and Microsoft is making a much more innovative impression with Surface, the new Surface Studio and Microsoft VR and 3D push. The only remaining big problem is the lack of an iPhone killer.

You can watch the Bloomberg interview with Ballmer below.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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