Samsung Runs Apology Ad For Galaxy Note 7

Posted: Nov 8 2016, 6:41am CST | by , in Technology News


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Samsung Runs Apology Ad for Galaxy Note 7
Photo Credit: Getty Images

It shouldn't come as a surprise that Samsung is trying to restore some of the customer goodwill after it discontinued the Galaxy Note 7. In order to do this, they have put out a full page apology ad in three major newspapers yesterday, including The Wall Street Journal, The New York Times, and The Washington Post. The letter was signed by Gregory Lee, the president and CEO of Samsung Electronics in North America.

"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," the ad reads. "We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

The company continues to say that it wants to continue to look at the device's development to see what exactly went wrong, and hopefully learn from it. The Note 7 was released in August and almost immediately had problems that led to overheating. Samsung recalled millions of units to try to fix the problem, but ended up discontinuing it. About 85% of the devices have been returned, according to the company.

The ad mentions that there are also issues with 34 different models of Samsung washing machines, that have caused them to do another recall. It is embarassing, for sure, but they are trying to learn from what they did. The company reached 2.8 million units in the recall. Nine people have already been injured and there have been 700 reports of malfunctioning.

Still, Samsung is focusing on mending those bridges and trying to keep its customers. "Most importantly, safety remains our top priority," the ad says in conclusion. "We are grateful for your ongoing support and again, we are truly sorry."

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<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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