Victoria’s Secret Will No Longer Give Away Free Panties

Posted: Nov 8 2016, 9:31am CST | by , Updated: Nov 10 2016, 6:28pm CST , in Latest Business News


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Victoria’s Secret Will No More Give Away Free Panties
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  • Victoria’s Secret Will Give Away Free Panties No More

Victoria’s Secret decides to discontinue giving away coupons for free panties as they cause losses in their profit revenue.

Its official ladies! There will be no more coupons for ‘free panties’ from Victoria’s Secret. The Washington Post reported that the company recently had a meeting in which the company executive motioned to discontinue the free panties coupon. Their reason? Loss of profits.

According to the sources, the executives noted that the majority of the people who claimed the coupons only came for the free panties. The initial idea of the coupons was to get the customers to the store so they would buy some other products along with their free panties.

Almost 40% of the customers were not doing so. That meant that they have been giving away free merchandise for no profit. Furthermore, they noted that coupon advertising was cheapening the brand’s name.

The discontinuation of coupons comes at a time of some serious re-considerations by the company. In a process of revising the company policy, the executives have decided to concentrate on the products that the brand is especially known for, bras and panties.

Everything You Need to Know About Victoria’s Secret Fashion Show 2016

That will be the sole focus of the company. That is the reason why the company discontinued its swimwear line earlier this year. This decision was closely followed by the decision to no longer sell apparel, shoes and accessories. Victoria’s Secret also eliminated it's iconic catalogue.

It will be interesting to see how these decisions will impress on the latest collection which is set to be showcased in the Victoria’s Secret Fashion Show at the end of November.

Without the swimwear, the line will have to compensate with more lingerie. The company’s brand new collection, Beautiful will also be featured in this year’s fashion show.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
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