No Toyota Super Bowl 2017 Ads As Car Maker Sits Out Super Bowl 51

Posted: Nov 10 2016, 10:58am CST | by , Updated: Nov 20 2016, 3:30am CST, in News | Super Bowl

 

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No Toyota Super Bowl 2017 Ads as Car Maker Sits Out Super Bowl 51
  • Toyota Will Stay Out of Super Bowl 51
  • Toyota Advertisements Not to Appear During Super Bowl LI
 

Toyota has decided to sit out Super Bowl 51 and will not run any commercials during the big game.

Many automakers and other franchises launch their new products in the season of Super Bowl. It is the peak occasion to advertise ones products in the year. However Toyota has decided something different. The company won’t be advertising Super Bowl for the first time since 2011. 

Toyota has said that the Super Bowl doesn’t line up with the scheduled launch of its new models. The Camry Sedan and C-HR compact crossover are the vehicles that are getting launched in a few months by company.

The promotion and launch activities related to these vehicles are supposed to begin in late spring and summer of next year. This was confirmed by Toyota marketing at Toyota Motor Sales U.S.A.

The C-HR is supposed to release in second quarter of next year while the new Camry is supposed to arrive after third quarter of 2017. The NFL rating shave dropped a lot this season.

So it was speculated that may be this is the reason that Toyota no longer wants to advertise during the event. However Toyota has said that it has nothing to do with this fact.

According to them the timings of previous Super Bowls were perfectly aligned with new launching cars which made them perfect spot to play the advertisement, reported AutomotiveNews

The upper Bowl 50 saw a 90 seconds advertisement promoting the redesigned Prius in “The Longest Chase”. Hollis the marketing director said that the company, backing away this year from event doesn’t mean that they are drawing back from NFL as well. 

It is also said that Fox has increased the rates of advertisement during event. They want about $5 to $5.5 million for a 30 second slot. This will make these advertisements, the most expensive up till now. 

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Super Bowl 2017 ads are reportedly more expensive again. Fox is said to charge between $5 million to $5.5 million for a 30 second ad slot.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 50 News.

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