Alibaba 11.11 Singles Day 2016 Sets New Sales Record With $17.79 Billion

Posted: Nov 12 2016, 6:52am CST | by , in Latest Business News


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Alibaba 11.11 Singles Day 2016 Sets New Sales Record with $17.79 billion
Singles Day 2016

New records show big trend to mobile shopping. The numbers are also proof that Alibaba knows how to scale e-commerce platforms.

Alibaba managed to set another one day online sales record with the 2016 11.11 Global Shopping Event, generating $17.79 billion in sales. The Singles Day 2015 raked in $14.3 Billion in sales, compared to $9.3 billion a year earlier. The growth of 32% is lower than from 2014 to 2015.

Alibaba’s e-commerce platforms, Taobao Marketplace and others set new records in sales on mobile with $14.6 billion and 657 million delivery orders, compared with $9.8 billion and 467 million, respectively, in 2015. There were also 1.04 billion payment transactions processed compared with 710 million last year.

Consumers who had filled their online shopping carts in the weeks leading up to the sale clicked “Buy” right at the launch of the sale at midnight. Total sales soared past RMB 100 million in just 40 seconds, while it took just six minutes and 58 seconds to reach RMB 10 billion. In terms of U.S. dollars, the $1 billion mark for total GMV and mobile GMV hit at 4 minutes and 54 seconds and 5 minutes 31 seconds into the sale, respectively.

During the first hour, order volume set yet another record with a peak of 175,000 orders in one second, while the number of payments settled per second totaled 120,000 at their height. Last year during the peak of the sale, the communications network run by Alibaba Cloud, the company’s cloud-computing subsidiary, processed 140,000 orders per second.

Processing 175,000 orders per second is mind-boggling. The Alibaba Cloud has incredible performance.

“This year’s 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly,” said Daniel Zhang, chief executive officer of Alibaba Group. “From the kick-off of warm-up activities to last night’s countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users.”

See below the key numbers of the 11.11 Singles Day 2016 in an infographic.

11.11 2016 Key Indicators

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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