Technology And Fashion: Why Innovation Is A Must For Survival

Posted: Nov 14 2016, 7:17am CST | by , Updated: Nov 14 2016, 7:37am CST , in Technology News


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Technology and Fashion: Why Innovation Is a Must for Survival
Photo Credit: Getty Images

Technology moves with the times whatever the industry. When it comes to mobiles, apps that allow us to socialize in a myriad of ways have come to the fore in recent years. Similarly, in the sports industry, new techniques for monitoring and increasing an athlete's VO2 max or refining their diet have led to improved performances in a variety of disciplines.

With industry and businesses all striving to meet the demands of the modern world, it's little wonder fashion has also embraced new technology. From prototype products that turn kinetic energy from our shoes into power that can charge a phone battery to laser-etched detailing on mainstream outfits, innovations have helped advance the world of fashion.

One brand that's constantly looking to evolve and embrace technology is Converse. With its 100-year anniversary looming, the sneaker manufacturer has just announced the release of its first waterproof shoe. Part of the brand's Counter Climate Shield collection, the new Converse Chuck II sneakers essentially allow wearers to stay stylish in the rain.

The Billion-Dollar Brand


Being a global brand worth almost $2 billion means that Converse has fans all around the world. Unfortunately, not every climate is as sun-kissed as the US, which is why the company is now making a waterproof version of its fashion classic. As it's done over the last century, Converse has managed to move with the times, cross boundaries and now appeal to new demographics.

Back when Marquis Mills Converse launched the Converse Rubber Shoe Company, he did so in order to fill a gap in the market. His lightweight yet durable sneaker was an instant hit and it soon became the product of choice for basketball players. After Chuck Taylor endorsed the brand in 1921, Converse adorned the feet of the 1936 US Olympic basketball team.

That association gave rise to the "All Star" moniker and, by the 1950s, female style icons had picked up a pair and were ready to flaunt them. Ahead of the company's centenary year, online voucher provider Couponbox has produced an infographic outlining the company's move from sporting brand to fashion icon.

Innovate, Evolve and Survive

Charting how celebrities from Shirley MacLaine to Michelle Obama have supported the brand, the infographic not only shows why fashionistas will now clamber for the latest Converse codes on but how the brand has continually shifted to meet the demands of the modern user. Indeed, with today's style-setters now calling for fashion in all weathers, Converse has released a more durable version of its classic Chucks.

Made from premium mesh-backed leather and a "scuba style" neoprene inner, the shoes are capable of resisting water and, additionally, providing a heat barrier for the foot. This combination of dry and warm should, in theory, make the stylish sneakers capable of stepping out in all conditions. Of course, you probably can't go around sliding through puddles and expect to stay dry, but if you're trotting from one hot spot to another in the rain, you can be sure that your designer socks will stay fluffy and fresh.

The survival prospects of any fashion brand partly depend on its ability to embrace new technology. Converse offered a revolutionary basketball sneaker back in the day and through the years it hasn't lost this drive to innovate. Waterproof trainers may not be strictly necessary, but they do demonstrate a desire to evolve and that's why a company that innovates is a company that's able to survive for a century.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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