Black Friday Goes Mobile Online And In Stores

Posted: Nov 15 2016, 7:57am CST | by , in News | Black Friday 2017

 

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Black Friday goes Mobile Online and In Stores
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The mobile phone is where Black Friday is happening.

Now more than ever shoppers are using their smartphones while in stores during Black Friday sale to complete their purchases. 30% of shoppers plan to use their mobile devices to redeem extra savings for their purchases while shopping in stores.

In-store shopping is still believed to get the best Black Friday 2016 deals, with a majority of consumers poised to get up early and hit brick-and-mortar stores. According to a survey conducted by leading savings destination RetailMeNot, 40% of shoppers feel they get the most savings than any other shopping day.

Smartphone are essential tools inside stores on Black Friday. Customers can quickly compare prices with online offers, look up Black Friday ads or store maps. 

We have never seen so much mobile traffic on our Black Friday coverage than in the years before. Some days we are seeing over 80% of the traffic stemming from mobile devices. Black Friday shoppers feel apparently very comfortable to research deals and browse Black Friday ads on their smartphone. 

Given the demands of finding the perfect gift for friends and family, it's no surprise that 75% of shoppers say they would go to some length to find a great deal on a holiday gift. Researching deals and planning beforehand are definitely ways to avoid stressing out during the most wonderful time of the year.

What are at the top of shoppers' wish lists this year? Electronics. Removing the element of price, these are the most requested items in that category:

    Video game console (22%)

    iPhone 7 (18%)

    Wireless ear buds (18%)

    Smartwatch (16%)

This Holiday season is going to be strong for the video game industry, as new console generations are available in time for the Holidays.

The big three Black Friday 2016 ads are released along with over fifty Black Friday 2016 Ads. Walmart, Target and Best Buy published their highly anticipated Black Friday 2016 ads on November 10. We have compiled everything you need to know about Black Friday 2016 in our Black Friday 2016 guide. Browse the big three Black Friday 2016 ads below:

Walmart Black Friday 2016 Ad

Target Black Friday 2016 ad

Best Buy Black Friday 2016 ad

The hardest to find Holiday 2016 gifts include Hatchimals, NES Classic, Pokemon Go Plus and the $99 Nintendo 3DS. Use our shopping guide to hunt these hot holiday gifts. Read also everything we know about the Amazon Black Friday 2016 sale, which we predict will be largest Black Friday sale in history. Black Friday 2016 is on November 25. Read the latest Black Friday 2016 news.

Survey Methodology

The RetailMeNot August 2016 survey was conducted between September 28 and October 1, 2016, among 1,003  nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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