Half Of The Adults In America Will Buy Consumer Electronics On Black Friday

Posted: Nov 16 2016, 1:47pm CST | by , in Black Friday 2019


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Half of the Adults In America will buy Consumer Electronics on Black Friday
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Almost half of consumers, 10% more than last year, will buy tech during Black Friday Week

Almost half the U.S. adult population (47 percent) plan to purchase tech or tech accessories during Black Friday Week, according to new research released today by the Consumer Technology Association (CTA). 116 Americans will buy at least one tech product on Black Friday. CTA’s 2016 Pre-Black Friday Survey shows a 10% jump in the number of American adults planning to buy tech products from the Monday before Thanksgiving through Cyber Monday (November 21-28, 2016).

The survey, fielded after the 2016 U.S. Presidential election, finds the outcome will not significantly impact the timing of consumer holiday shopping plans with only 12 percent planning to shop later this year because of the election.

“By all accounts, the 2016 Black Friday week looks like it will be a record breaker for tech,” said Shawn DuBravac, Ph.D., chief economist, CTA. “Even with delayed promotions from retailers and manufacturers, and signs of pre-election uncertainty, we expect consumer enthusiasm for technology purchases during the holidays to be higher than ever.”

Among U.S. adults intending to purchase tech products during the week of Thanksgiving, the top ten tech products shoppers plan to buy are pretty obvious. TVs and laptops lead the chart.

1. Televisions (returning as the top-selling tech product after two years)

2. Laptop computers (jumping two spots from last year’s list)

3. Smartphones

4. Video game consoles

5. Tablet computers

6. Headphones

7. Tech accessories

8. DVD or Blu-ray Disc players

9. Digital cameras

10. Wearables

“Outside of the tech perennials – TVs, laptops, smartphones – expect to see front page circular deals from a variety of retailers on emerging products including drones, virtual reality and digital assistant devices such as the Amazon Echo or Google Home,” said DuBravac. “On average, half of the unit volume of newer, emerging categories sells in the fourth quarter alone – a promising indicator for these new and innovative products.”

Over the course of the fourth quarter holiday season, CTA projects strong U.S. sales for:

Drones (1.2 million units in the 2016 holidays, a 112 percent increase over 2015)

VR (700,000 headset units during the 2016 holiday season)

4K Ultra High-Definition (4K UHD) TVs (2016 holiday shipments of 4.5 million units)

In total, a record 180 million U.S. adults plan to shop during Black Friday Week. Almost half (46 percent) of U.S. adults – 114 million people – plan to shop online, and notably, over two thirds (70 percent of online shoppers) plan to use mobile devices. Most Black Friday Week shoppers still plan to shop at a physical store (54 percent).

Early Black Friday sales of note are underway at amazon.com and walmart.com. The big four Black Friday 2016 ads are released along with 70 Black Friday 2016 Ads. Amazon, Walmart, Target and Best Buy published their highly anticipated Black Friday 2016 ads. We have compiled everything you need to know about Black Friday 2016 in our Black Friday 2016 guide. See the Black Friday 2016 deals advertised in the big four Black Friday 2016 ads below:

Amazon Black Friday 2016 Ad

Walmart Black Friday 2016 Ad

Target Black Friday 2016 ad

Best Buy Black Friday 2016 ad

The hardest to find Holiday 2016 gifts include Hatchimals, NES Classic, Pokemon Go Plus and the $99 Nintendo 3DS. Use our shopping guide to hunt these hot holiday gifts. Read also everything we know about the Amazon Black Friday 2016 sale, which we predict will be largest Black Friday sale in history. Black Friday 2016 is on November 25. Read the latest Black Friday 2016 news.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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