She’s Mercedes: The Mercedes Benz Passenger Car Calendar 2017

Posted: Nov 17 2016, 8:31am CST | by , Updated: Nov 18 2016, 11:04pm CST, in News | Cars & Vehicles

 

She’s Mercedes: The Mercedes Benz Passenger Car Calendar 2017
 

She’s Mercedes is surely an eye catching initiative by the company.

Mercedes-Benz has introduced a brilliant concept for the upcoming 2017 passenger calendar this year. The car calendar will be themed according to famous women of the world. The best part of this calendar is that the personalities of each woman will be matched with a Merc on each month.

Another very interesting thing is that the women won’t be seen in front of the camera in these calendar pictures but will be portrayed through the theme of these pictures among the cars. The wall calendar by companies supposed to showcase the women in an emotional way from the point of view of the women associated with it. 

In the calendar she’s Mercedes, the cars are portrayed with women. Each car is paired with an iconic women and the way she takes the world around herself. Famous women like that of the musician Alison Mosshart, Patti Smith and Actresses like Lucy Lu along with Heike Makatsche will be showcased in different months. The ex-racing driver Susie Wolff will be a part of the calendar too and will showcase her thoughts in the photos. 

According to the head of She’s Mercedes, Kerstin Heilgenstetter, the twelve featured women on the calendar implemented their own personalities and perspectives in formulating the individual photo motives. 

Kerstin Heiligenstetter said, "Our twelve women implement their own personal perspectives in completely different, individual photo motifs – 'through her eyes', so to speak. Through the expressive photographs the "She’s  Mercedes" calendar 2017 facilitates a very feminine, emotional and unusual view of the selected Mercedes-Benz and Mercedes-AMG models."

Alison Mosshart, front woman of the indie rock band "The Kills" has portrayed the AMG GT sports car: "I wanted to analyse the feeling of a fast car. The speed, the rush – which happens simultaneously in the engine and in the driver's thoughts. For me it feels lawless, like a Wild West dream scene when the speed, the loud rumble of the engine and a shouting stereo effect suddenly meet on the open road. Adrenaline, power, bliss, triumph."

Ethiopia Habtemariam, President of Motown Records and President of Urban Music at the Universal Music Publishing Group, decided on the GLE Coupé: "It was quite a surprise when Mercedes-Benz asked me to photograph one of their powerful SUVs for the calendar – above all because only a short time ago I opted for the iconic G‑C lass. For my photo shoot I chose the Mercedes‑AMG GLE Coupé. From my vantage point I wanted to add style and glamour to this really elegant car. I hope that my eye opens up a window on the soul of this fine, fine driving machine."

The detail of the women and the cars which are matched in She’s Mercedes is as follows in the order of January 2017 to December 2017:

1. Patti Smith (CLS Coupé)

2. Alison Mosshart (AMG GT Coupé)

3. Dr Gertrud Höhler (SL Roadster)

4. Susie Wolff (GLC Coupé)

5. Olivia Newton-John (GLE 500 e 4MATIC)

6. Heike Makatsch (280 SL, 1981)

7. Léa Linster (C-Class Cabriolet)

8. Petra Němcová (GLC)

9. Anna Netrebko (S-Class Saloon)

10. Ethiopia Habtemariam (AMG GLE Coupé)

11. Lucy Liu (GLS)

12. Atsuko Kudo (S-Class Coupé)

The She’s Mercedes will be available online from official website of Mercedes shop and from the selected retail centers of company in 32.90 Euros. 

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