Cyber Monday 2016: Half Of Americans Will Shop For Cyber Deals On Mobile

Posted: Nov 17 2016, 12:02pm CST | by , Updated: Nov 18 2016, 10:49pm CST , in Cyber Monday 2018


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Cyber Monday 2016: Half of Americans will Shop for Cyber Deals on Mobile

The Smartphone has become the go to tool to snag deals for most Americans this Holiday season.

The just released Nielsen's 2016 holiday trend report forecasts a big jump in mobile customers on Cyber Monday 2016. Mobile commerce is making large gains in 2016, with 50% of consumers planning to use their phones to shop on Cyber Monday, up from 39% in 2015. This year, more consumers plan to shop on Cyber Monday (63% vs. 60% in 2015).

Online retailers can look forward to more sales on Cyber Monday. According to Nielsen, consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of U.S. shoppers are planning to spend more online, up from 17% in 2015.

According to Nielsen's bi-weekly Omnibus English language survey of 1,159 adults aged 18+, as of Nov. 11, consumer sentiment around online shopping is outpacing in-store. Fifty-eight percent of shoppers stated that they have purchased their holiday gifts online compared to 40% in big-box retail stores and 25% in department stores.

"With a growing appetite for all things digital, online platforms will have a more significant role in helping consumers both research and purchase gifts during this holiday season," says Jordan Rost, VP of Consumer Insights, Nielsen. "Retailers take note, virtual environments present opportunities and unlimited growth potential for merchants - especially with the millennial, digital consumer."

Only a few Cyber Monday 2016 deals have been announced yet. eBay and Dell have revealed Cyber Deals. We expect most retailers to announce the Cyber Monday deals in the next days, ahead of Black Friday.

Cyber Monday 2016 is on November 28. Many retailers will kick off Cyber Monday sales events right after Black Friday ends. You can find more Cyber Monday 2016 deals and news in our Cyber Monday 2016 hub.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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