137.4 Million Americans Plan To Shop For Black Friday Deals On The Thanksgiving Weekend

Posted: Nov 19 2016, 11:28am CST | by , Updated: Nov 19 2016, 11:38am CST, in News | Black Friday 2017

 

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137.4 Million Americans Plan to Shop for Black Friday Deals on the Thanksgiving Weekend
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National Retail Federation Survey Says Black Friday Will Remain Busiest Shopping Day of the Thanksgiving Weekend.

Another Black Friday study forecasts are record outturn of consumers on Thanksgiving weekend. A estimated 137.4 million people (59 percent of Americans) are planning to or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics.

The numbers, which cover Thanksgiving Day, Black Friday and Small Business Saturday plus Sunday, include both in-store and online shopping and are up from 58.7 percent or 135.8 million people last year.

“Black Friday remains one of the busiest shopping days of the year, with Americans planning to take advantage of aggressive in-store and digital promotions over the entire holiday weekend,” NRF President and CEO Matthew Shay said. “Retailers know consumers are spreading out their holiday budgets to shop throughout the season. While there’s no doubt of the incredible promotions offered during the weekend, the holiday shopping season is long and consumers will look for and expect great deals down to the very last minute.”

The survey found that 21 percent of weekend shoppers plan to shop on Thanksgiving Day, nearly the same as last year’s 22 percent. But Black Friday will remain the busiest day of the holiday weekend with 74 percent planning to shop that day, the same as in 2015. A substantial 47 percent are expected to shop on Saturday; of those shoppers, 24 percent say they will be doing so specifically to support Small Business Saturday, up from 22 percent last year. On Sunday, 24 percent expect to shop.

“Millennials continue to drive the trend of hitting the stores – both on their feet and online – as soon as the turkey is finished,” Prosper Principal Analyst Pam Goodfellow said. “Whether they’re hoping to find gifts for themselves or for the folks on their lists, they will do their research to find the best deals of the weekend and have allotted a large part of their holiday budget for Black Friday, Small Business Saturday and Cyber Monday spending.”

“For many millennials, every Thanksgiving weekend they can remember has involved hopping online to find the best deals,” Goodfellow said. “For this group, it’s more than just a weekend of good deals, it’s a holiday tradition.”

While not included in the 137.4 million total for the Thanksgiving weekend, 36 percent of consumers say they plan to shop online on Cyber Monday, up from the 34 percent in 2015. 

All Black Friday surveys we have seen so far predict an increase in sales this year. One of the biggest sales volume drivers for consumer electronics retailers will be 4K Ultra HD TVs. These seem to be on the wishlist of almost all Black Friday shoppers. The Consumer Technology Association says that 4.5 million 4K TVs will be sold during the holidays. 

Black Friday 2016 deals are on sale now. The Black Friday Deals Tracker helps deal hunters to quickly find the Black Friday 2016 deals on sale right now online. New this year is the Amazon Black Friday 2016 Deals Tracker. The Amazon Black Friday 2016 sale is the biggest sale to find Black Friday deals.

The Top 100 Black Friday 2016 Deals show all deals that everybody is talking about this year. The list features the Black Friday deals that Black Friday deal hunters can be proud of to have scored when Black Friday is over.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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