Amazon Go Shop With Invisible Checkout Opens In Seattle

Posted: Dec 5 2016, 8:48am CST | by , Updated: Dec 5 2016, 9:06am CST, in Technology News


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Amazon Go Shop with Invisible Checkout Opens in Seattle
Credit: Amazon

The Amazon Go shops are the future of retail. A video shows off Amazon's new retail store technology.

The Amazon Go shops are grocery stores have no checkout register. Customers can just grab the items and leave. Watch the video below to see how the future of shopping looks like.

Customers enter the store identified with the Amazon shopping app. Machine learning and sensors used in autonomous cars are used to identify the items people put in their shopping bag.Amazon's engineers combined computer vision, sensor fusion, and deep learning to make make shopping a "Just Walk Out Shopping Experience."

When they leave the receipt is displayed on the app and the payment is automatically processed via the customer's Amazon account.

Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout, the online giant says in a statement.

The first Amazon Go store is located at 2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street. This 1,800 square feet store is real and no science fiction. Amazon Go is currently only open to Amazon employees in the Beta program. The first Amazon Go store will open to the public in early 2017.

Amazon Go stores offer ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. Customers find well-known brands, plus special finds Amazon is introducing to customers. For a quick home-cooked dinner, customers can pick up one of Amazon's chef-designed Amazon Meal Kits, with all the ingredients necessary to make a meal for two in about 30 minutes.

Jeff Bezos' team started to work on Amazon Go four years ago. Amazon has setup brick-and-mortar locations recently to sell books and Amazon devices. The new Amazon Go stores are set to compete with grocery stores. The Amazon Go technology removes the need for store employees handling the register. There are only people necessary to restock. Amazon is likely already on robots doing that job too. A security guy might be necessary to keep the stores and customers safe.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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