Lexus LED-Covered LIT IS Unveiled In Dua Lipa’s Be The One Music Video

Posted: Dec 6 2016, 11:03am CST | by , Updated: Dec 7 2016, 11:23pm CST , in Cars & Vehicles


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Lexus Unveils LED-Covered LIT IS in Dua Lipa’s Be the One Music Video
  • Lexus Unveiled LED covered LIT IS with Premiere of Dua Lipa’s Music Video

The car was covered in LEDs and was featured in “Be the One” music video. Lexus has made the LIT IS more luxurious by customizing it.

Today Lexus reveled its luxury vehicle LIT IS that is due to go on sale in 2017. The car was showcased in a customized design showcasing 41,999 programmable LEDS that had the ability to turn the car into a screen that is capable of broadcasting dynamic graphics and videos. The car is featured in new Dua Lipa video of hit song “Be the One”. The video will be shared by Vevo.

The unique collaboration which is being held between Lexus and Vevo has showcased that Lexus IS, is going to be an excellent piece of technology by Lexus. The car is supposed to send a big shout out on its status by featuring in the UK chart toping new song video “Be the One” by Dua Lipa.

The video is pretty amazing showcasing Lipa’s excellent vocals and the powerful appearance of LIT IS. The story of the video shows that LIT IS has a serious impact on its. We can see Ansel Elgort from the “Fault in our Stars” in the video as Dua’s lover too. Thus making the video pretty amazing overall.

The LIT IS that is covered in thousands of LEDs gives a powerful and mesmerizing vibe in this video. The LEDs are pretty responsive in nature thus showcasing the power of technology and animation.

The LIT IS actually is regarded as an expressive car by Lexus. However after this video, it has actually become a car with loads of expressions which are featured in the video.

The LEDs are designed to respond to music signal too thus an owner sending a signal to the car’s LEDs will see the message in form of patterns on them too.

“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing.

“A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The official “Be the One” music video can be viewed below.

Fans can see more of the LIT IS in below video.

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