CES 2017: Giraffic AVA Unlocks Seamless Virtual Reality Streaming For Apps And Mobile Devices

Posted: Dec 8 2016, 10:39am CST | by , in CES

CES 2017: Giraffic AVA Unlocks Seamless Virtual Reality Streaming for Apps and Mobile Devices
  • New AVA acceleration for immersive streams doubles the resolution and minimizes buffering to help cut the VR cord; Demos Available at CES 2017

The seamless Virtual Reality will be easy to buffer and will be speedy to use

Giraffic is a famous name when we talk about Adaptive Video Acceleration (AVA). They are going to present their new virtual reality related technology in the consumer electric show 2017.

They are going to announce an extension of their AVA technology is going to considerably improve the quality of streaming the VR technology for anybody’s devices.

This technology will make sure that your desired VR content is buffered as soon as possible on your apps or on your mobile phone device. The acceleration which is provided by the AVA technology tends to enhance the VR streams.

This technology will even be suitable for low quality and low speed WIFI or cellular connections be them 3G or 4G. The resultant product will be flawless quality of VR content that otherwise would have taken a lot of time to be downloaded. They are going to offer facilities like that of Giraffic AVA video on demand and live streaming offerings to the customer as well.

“VR revenues are expected grow at a compound annual growth rate (CAGR) of 73% over the next 5 years, however, in order to achieve this VR must provide users with a quality experience,” says Michael Goodman, Director Digital Media at Strategy Analytics.

“Video is a bandwidth hog in the best of circumstances, VR video is a several magnitudes worse. VR video that has banding, artifacts, starts and stops, or worst of all, induces motion sickness as a result of the compression necessary to deliver it will quickly turn off VR users.”

The technology that is used by company is the one that improves the adaptive bitrate (ABR) playback of video that are offered for download. It will allow the users to have the playback of streamed videos up to 200% while the buffering quality is supposed to increase by 80%.

The updated AVA technology used in the system will offer the ability to provide 360 degree videos and will be able to split the angles of videos at various places too.

According to the company, the immersive video of virtual reality usually generates 2to 10 times higher bitrates. This kind of bitrate is nearly impossible to download online on less speed networks thus the technology introduced by company will surely come handy.

“In addition to smartphone-powered VR, we're starting to see the industry shift towards wireless standalone headsets on the high-end devices," says Yoel Zanger, CEO of Giraffic.

“To view VR the way it’s intended, the experience must be uninterrupted, untethered and incredibly high resolution like UHD 4K content offers. With the VR extension of our AVA solution, we bridge this gap between the immersive app providers and the consumer’s devices worldwide.”

AVA is available to content developers through a simple SDK integration, and for consumer electronics manufacturers with device-side integration. Demos will be held at CES 2017 at the Westgate Hotel (by appointment only).

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