$5 Million Plus Super Bowl 2017 Ads Are 90% Sold Out At Fox

Posted: Dec 9 2016, 4:05am CST | by , Updated: Dec 9 2016, 4:16am CST , in Super Bowl

$5 Million Plus Super Bowl 2017 Ads are 90% Sold Out at Fox
Jim Sorgie (12), Hunter Smith (17) and Peyton Manning (18) wait to go out for the 10th anniversary reunion of their Super Bowl XLVI win during an NFL football game between the Tennessee Titans and the Indianapolis Colts on November 20, 2016, at Lucas Oil Stadium in Indianapolis IN. (Photo by Jeffrey Brown/Icon Sportswire via Getty Images)

Fox has reportedly sold out 90% of Super Bowl LI commercials at new record prices.

Advertisers have picked up 90% of the Super Bowl 2017 ad inventory according to persons familiar with the matter. As reported earlier, Fox is supposed to ask marketers to pay more than $5 million for a 30 second Super Bowl LI ad slot.

According to Variety's source about 15 and maximum of 17 Super Bowl 2017 ad slots are left to fill. CBS held some slots until last minute betting on getting a premium from marketers that decided to be part of Super Bowl 50. Fox might follow the same strategy. There are still two month until the Super Bowl LI on February 5, 2017.

Ad Age reports that Fox has sold more ad slots on the Super Bowl LI online stream than expected. Some marketers only buy slots on the online version of the Super Bowl 2017 broadcast. We are not a big fan of having different commercials on the TV and online stream of the Super Bowl. The best Super Bowl ads trigger conversations on social media as soon as the ads air. NFL fans watching the Fox stream might not know what the fuzz is all about as they did not see the Super Bowl ad that just ran on the Fox TV channel.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show.

The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner.

Super Bowl 2017 ads are reportedly more expensive again. Fox is said to charge between $5 million to $5.5 million for a 30 second ad slot.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 50 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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