CES 2017: Magna Will Use Holograms To Demonstrate Innovative Car Of The Future

Posted: Dec 16 2016, 1:00pm CST | by , Updated: Dec 16 2016, 10:04pm CST , in CES


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CES 2017: Magna Will Use Holograms to Demonstrate Innovative Car of the Future
  • Magna Will Use Holograms to Demonstrate its Future Mobility Capabilities During CES 2017

Magna will demonstrate its future mobility capabilities with the help of holograms at CES 2017. The company will bring the innovative technique to the show in order to introduce the future car.

Magna is all set to attend the CES 2017. The company will be giving a reality based view of the inside and outside of its futuristic and innovative car that will be produced later on.

The company will showcase the concept of this car through hologram technology. For this purpose, Magna will be using Microsoft’s mixed reality HoloLens in the event.

The ADAS simulator will make sure that the company gets the right kind of profiling for the car’s interior and exterior done for the audience to see too. According to company they are actually investing in the technologies that are going to be the means of safety for customers.

The company is going to introduce the concept of its innovative car with the help of HoloLens and ADAS simulator technology. CES has been hyped a lot due to the fact that many car makers are turning towards the show in order to showcase their technology.

CES being the most famous electronics show of the year certainly has gained immense popularity among the automakers who are inclined to produce latest technology for their users.

This is the reason that Magna is also considering to bring about the technology to CES 2017 which will start from 4th January 2017. The attendees will get the unique experience of driving the car and sitting inside it through the HoloLens technology.

The technology ensures a mixed reality and virtual based view which gives one almost accurate results of the original prototype. The technology used will make use of LiDAR system, radar system, seat sensors, aerodynamic system that will be of high quality and various powertrain to be focused as well.

"We pride ourselves in pushing the boundaries of technology and innovation. We do this by identifying the forces impacting mobility and creating solutions that support the shift in the automotive landscape," said Swamy Kotagiri, Chief Technology Officer, Magna International.

"We are excited to be at CES 2017 to showcase our capabilities and commitment to investing in new ideas that make the driver experience safer and smarter."

Magna's booth at CES is located at Magna booth #5936, North Hall LVCC, from Jan. 5-8, 2017.

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