CES 2017 Will Feature Its Biggest-Ever AR/VR Showcase

Posted: Dec 20 2016, 8:58am CST | by , Updated: Dec 20 2016, 8:52pm CST , in CES


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CES 2017 Will Feature Its Biggest-Ever AR/VR Showcase
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  • CTA to Present Bigger than Ever AR/VR Showcase

CTA will help consumers better understand emerging concepts of augmented reality (AR) and virtual reality (VR) innovations.

Gaming and Virtual Reality is about to get a lot more exciting. The Consumer Technology Association (CTA) is going to announce that the CES 2017 will host the best and latest developing technology that is related to Augmented Reality (AR) and Virtual Reality (VR). According to CTA, this will help the consumers get a hold of these concepts and to understand them on a broader, better level too.

The CTA is boasting that gaming and Virtual Reality Marketplace at the CES 2017 will be offering the biggest showcasing of VR technology in the history of VR. There will be a number of companies that will offer their products and new technology concerning the tech. According to the CTA officials, there will be more than 70 companies that will come to CES 2017. This number is almost 50 percent more than CES 2016.

Along with this a market place for Augmented Reality will make its way in the CES 2017 too. The Augmented reality based application will also make sure that the users will be allowed to have a view of movies with cinematic clarity. The customers seeking to gain the experience of 3D gaming will be amazed by the quality that can be achieved through the gaming qualities.

“This is a pivotal point in consumer technology history, as AR/VR and other emerging tech categories are driving the entire industry forward,” said Karen Chupka, senior vice president, CES and corporate business strategy, CTA.

“From gaming to GPS apps, military applications to medical treatments, innovations in AR are changing our lives for the better. And rapidly-evolving VR technologies are allowing doctors to enhance traditional therapies, architects to design stronger buildings and travel agencies to simplify vacation planning.”

CTA announced that AR/VR industry will showcase a number of products at the CES 2017 will include Virtual Reality that will surely create a digital environment that will replace the user’s real environment. The Augmented Reality (AR) allows the reality like content to be created in user’s real world environment. The Mixed Reality (MR) is an experience that will allow the users to have an experience of world which is digitally-created content that will allow the users to interact in different environments.

“The collaboration from across our industry to develop and align on these consumer definitions is the kind of joint effort across the value chain that will ensure the success of this brand new industry and art form,” said Mark Turner, vice president, Corporate Partnerships & Strategy, Technicolor; and chairman of CTA’s AR/VR Working Group.

“AR, VR and MR offer consumers a remarkable world of interactive and immersive engagement – whether that’s incorporating information and imagery into our everyday environment or submerging ourselves completely into another world. And these emerging technologies are being applied beyond the entertainment sector, to help patients recover from a myriad of healthcare challenges such as dementia, PTSD and even paralysis. Many industries will be transformed by the way the innovative applications of these immersive technologies. AR, VR and MR are now changing our lives for the better.”

The Virtual Reality and Augmented Reality Marketplaces can be found at the Las Vegas Convention Center, South Hall 2 from January 5th-7th.

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