Honda Super Bowl 2017 Ad Features The 2017 Honda CR-V

Posted: Jan 3 2017, 11:32am CST | by , Updated: Feb 3 2017, 2:42am CST, in News | Super Bowl

 

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Honda Super Bowl 2017 Ad Features the 2017 Honda CR-V
2017 Honda CR-V
 

The debut of the completely redesigned and reengineered 2017 Honda CR-V will be in the Honda Super Bowl LI commercial.

Honda announced to advertise at the Super Bowl LI. The Japanese car maker is coming back to the big game with the Honda Super Bowl 2017 ad featuring the completely redesigned and reengineered 2017 Honda CR-V on Sunday Feb. 5, 2017.

Update: The Honda Super Bowl 2017 Commercial is released online. It is a must watch Super Bowl 2017 ad.

This is the third time the Honda CR-V will be in a Super Bowl ad, including the 2012 launch of the previous generation CR-V in a commercial paying homage to a well known coming-of-age character in "Matthew's Day Off," and following the CR-V's first appearance in 2007, coinciding with the launch of the first-generation CR-V. Last year's highly successful "A New Truck to Love" ad introduced the new Ridgeline pickup to Queen's iconic "Somebody to Love," generating more than 100,000 handraisers for Honda's innovative new truck.

"The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," said Susie Rossick, Assistant Vice President, Honda Auto Marketing. "With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."

The 2012 Honda CR-V "Matthew's Day Off" spot starred Matthew Broderick and was created to connect with the 2012 CR-V's youthful target audience. The spot was a big hit four years ago and quickly became one of the most talked-about ads even before it aired during the game.

The 2017 CR-V went on sale on Dec. 21 with a new styling, a more premium interior, the model's first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V's status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda Sensing suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years, and nearly 4 million CR-Vs have been purchased since the debut of the first-generation CR-V in 1997. In 2016, CR-V is on its way to its best sales year of all-time and will mark seven straight years of U.S. sales growth for CR-V and the model's fifth year in a row of being the outright best-selling SUV in America.

The plot of the Honda Super Bowl 2017 commercial is still under wraps. 

Honda has been producing automobiles in America for 33 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. have been made in North America, using domestic and globally sourced parts.

We already kicked off our Super Bowl 2017 Ads and Advertiser list, where now the Honda Super Bowl 2017 commercial is also featured. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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