Yellow Tail Super Bowl 2017 Ad Is First Superbowl Wine Commercial In Decades

Posted: Jan 24 2017, 1:42am CST | by , Updated: Feb 2 2017, 3:27am CST, in News | Super Bowl

 

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Yellow Tail Super Bowl 2017 Ad is First Superbowl Wine Commercial in Decades
 

Australian Winery breaks into the Big Game the hard way.

The Yellow Tail Super Bowl 2017 commercial will be the first Super Bowl ad for wine in four decades. The Australian winery had to go the hard way to advertise in the Big Game. Anheuser-Busch InBev is not only holding the exclusive rights to beer Super Bowl commercials, but have a hand on all kinds of alcohol.

Whoever negotiated the exclusive rights of Anheuser-Busch back in 1989 was thorough. Super Bowl 2017 will mark the 29th consecutive year of this exclusive arrangement that bans all other beer brands from national Super Bowl ad line-up. 

The Yellow Tail Super Bowl 2017 ad is online and its sexy.

Yellow Tail circumvents Anheuser-Busch InBev by buying up local Super Bowl ad slots in massive amounts. The wine brand will have a reach of about 85% of all Super Bowl viewers.

"As a general rule, a viewer in Chicago has no idea if they are seeing a national spot or a local spot. Unless you are a savant of the industry, you don't know where the local break is versus the national break," said Jason Kanefsky, chief media investment officer at Havas Media who is responsible for the Yellow Tail Super Bowl 2017 ad according to Ad Age.

The Yellow Tail Super Bowl 2017 commercial will star the Yellow Tail Guy and his pal Roo, a kangaroo, obviously. In the teaser for the Yellow Tail Super Bowl commercial, roo is pouring Yellow Tail Guy wine into a plastic cup. Drinking wine from a plastic cup is a total no go where I come from. It is either saying that Americans have no sophistication when it comes to wine, or the Yellow Tail wine is cheap grape juice.

Yellow Tail is giving away a trip to Australia in a Super Bowl sweepstakes on social media. Participants need to be on the lookout for a picture and/or video of the Yellow Tail Guy on your social feeds, while shopping in the wine aisle at your local grocery store, or on your TV during or after the Big Game.

If they see him, they need to snap a picture on their mobile device and post the picture on Instagram or Twitter using the hashtag #YellowTailGuy and #Sweepstakes to be entered to win a trip to Australia.

Yellow Tail is a brand of wine produced by the Casella Family Brands. Casella wines is based in Yenda, Australia. Yenda is small town with about 1,400 people, The Casella family has a long history of wine make and produced wines since the 1820s in Italy. When founders Filippo and Maria Casella immigrated to Australia in 1957, they started with a dream to build a winery.

Filippo Casella recognized the great potential of the Riverina region in New South Wales. In 1965, he bought land near the township of Yenda outside of Griffith in New South Wales and grew grapes for local winemakers. In 1969 the Casella family winery was born. 

The key to differentiation for Casella was to make a fun and non-traditional wine that’s easy to drink for everyone. In 2001 they created Yellow Tail and selected the iconic yellow-footed rock-wallaby for the label. 

Since its inception in 2001, the brand has grown to be the Most Powerful Australian Wine Brand in the World and fifth Most Powerful Wine Brand globally.

The Casella Family Brands exports over 12 and a half million cases of [yellow tail] to more than 50 countries around the world every year and more than two and a half million glasses of yellow tail are enjoyed around the world each day. 

Watch the Yellow Tail Super Bowl ad teaser below.

The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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