GNC Super Bowl Commercial Banned

Posted: Jan 31 2017, 7:22am CST | by , Updated: Jan 31 2017, 7:32am CST, in News | Super Bowl

 

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GNC Super Bowl Commercial Banned
 

Fox bans GNC Super Bowl 2017 ad and not because its too sexy or too political.

The GNC Super Bowl commercial has been banned. Back in the day when Go Daddy made risqué Superbowl ads, getting an ad banned was a good thing. The ban generated more attention and everyone wanted to see the banned ad online. The GNC Super Bowl commercial got banned not for the content.

The problem is that GNC is listed under "prohibited companies" in a NFL memo. The memo is according to USA Today a warning for NFL players not to endorse or have a business relationship with it because it has been "associated with the production, manufacture or distribution of NFL banned substances.”

George Atallah, the Player's Union's assistant executive director, said in a statement that the union wrote the NFL a letter voicing its concerns about the GNC Super Bowl ad and the conflict it posed.

For GNC the ban came out of nowhere and was totally unexpected. "We sent the spot to Fox on Thursday one last time, and they cleared it,” said Jeff Hennion, GNC’s marketing boss to USA Today. "Then Friday evening they called and said the NFL had an issue with the logo. We spent the weekend working through alternatives."

"And then at 1 o’clock (Monday) we were notified by Fox that the NFL had rejected us, our commercial and rejected us as an advertiser in the Super Bowl. And that was the first we had heard there was any concern with GNC’s participation."

This last minute ban is a big blow for GNC. Days before the Big Game the Super Bowl ad machinery is fully ramped up. The retailer had already released three teaser videos for the GNC Superbowl ad last week. The GNC Super Bowl 2017 ad was planned to kick off a big marketing push to get GNC on a positive trajectory.

Now GNC only has the chance to find a way to make the Super Bowl ad ban work for them. It's going to take a marketing genius to make gold out of this one.

Watch all released Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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