Hyundai Brings Super Bowl 2017 To Soldiers Using Virtual Reality

Posted: Feb 1 2017, 8:54am CST | by , in News | Super Bowl

 

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Hyundai Brings Super Bowl 2017 to Soldiers Using Virtual Reality
 

The Hyundai Super Bowl 2017 ad will be shot live during the Big Game and will feature the experience of overseas soldiers watching the Super Bowl in VR pods.

At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by making this year's game better for our soldiers overseas.

Hyundai will transport several U.S. troops from a base overseas to the heart of the action in stadium. Using custom built 360-degree immersive pods, Hyundai will allow the soldiers to feel as though they are in the stadium.

As announced recently, Hyundai and its marketing agency partner INNOCEAN Worldwide are working with renowned director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor), Pony Show, and Film 45, to bring this never done before idea to life.

The team will shoot, edit and produce a 90-second documentary in real time that captures this incredible experience. This piece will run after the final whistle in the first commercial break immediately following the conclusion of the game, before the trophy ceremony. Hyundai released two teasers during the AFC and NFC Championship weekend, featuring Super Bowl champions Joe Montana and Mike Singletary that hint at Hyundai's creative. The full story will be told when the 90-second piece airs after the game.

"Hyundai has always had a strong relationship with the U.S. Armed Forces, and we wanted to give those who make the love and passion for football possible a unique and better experience," said Dean Evans, CMO, Hyundai Motor America. "'Better' is our driving force and this campaign is an act of that brand philosophy. Using the latest innovations in video technology we will give our troops an experience they will never forget and one that viewers won't want to miss."

"This project combines two of my greatest passions—football and the military," said Peter Berg. "I'm incredibly proud to be partnering with the Hyundai and INNOCEAN teams to bring the troops a better Super Bowl experience through cutting-edge technology. Editing the piece during the game itself is going to be intense, but we will have an incredible team in place on multiple continents to pull off this feat."

"Doing something that's bigger than a commercial and can help bring our country together when it seems impossibly divided is incredible," said Eric Springer, Chief Creative Officer, INNOCEAN. "We wanted a challenge for this year's Super Bowl, and we certainly gave ourselves one."

This initiative continues and builds upon Hyundai Motor America's commitment to the U.S. Armed Forces. G.I. Jobs named Hyundai a Top Military Friendly employer in 2017 and last year, Hyundai was recognized by CivilianJobs.com as one of the Most Valuable Employers for Military, the only automaker to receive the honor. For several years, Hyundai has offered special discounts to military personnel and honored Memorial Day by enhancing its Military Incentive Program, aiding U.S. troops in purchasing a Hyundai vehicle.   

Watch all released Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

 

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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