Honda Super Bowl Ad 2017 Brings Celebrity Yearbook Photos To Life

Posted: Feb 3 2017, 2:40am CST | by , in News | Super Bowl

 

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Honda Super Bowl Ad 2017 Brings Celebrity Yearbook Photos to Life
 

The Honda Super Bowl commercial 2017 mesmerizes using cutting edge digital animation technology.

Honda is debuting the brand's Super Bowl 2017 commercial online ahead of the Big Gam.e  Scheduled to run in the first break during the second quarter of the big game on Sunday, Feb. 5, the automaker's new 60 second Super Bowl 2017 commercial is a piece of computer graphics art.  

"Yearbooks," takes viewers back in time through a look at the high-school dreams of famous celebrities before they were household names, and the spirit that drove them to chase those dreams. 

Honda has called on celebrities Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy Kimmel, Stan Lee and Robert Redford to use their school yearbook photos. Computer animation brings the photos to live and talk with today's voices of the celebrities Honda could win for their Super Bowl commercial.

Created and produced by RPA, agency of record for Honda, the spot was crafted using cutting-edge technology to bring the high-school yearbook images to life. Layering together the vintage photographs, 3D scans and footage from visual-effects enables each celebrity photo in "Yearbooks" to tell a story in a unique and mesmerizing way. Watch the unique Super Bowl commercial below.

The all-new 2017 CR-V Super Bowl ad comes 20 years after the SUV was first introduced during Super Bowl XXXI.

"Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant vice president, Honda Auto Marketing. "To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams." 

The new spot signals Honda's return to the big game following last year's highly successful "A New Truck to Love" ad that introduced the new Ridgeline pickup through Queen's iconic "Somebody to Love," generating more than 100,000 handraisers for Honda's innovative new truck.

2017 marks the third appearance for CR-V during a Super Bowl. The first-generation CR-V appeared in Super Bowl XXXI in 1997, with the previous generation CR-V showcased in a 2012 commercial paying homage to a well-known coming-of-age characters "Matthew's Day Off." The spot was a big hit four years ago and became one of the most talked-about Super Bowl ads even before it aired during the game.

The 2017 CR-V went on sale on Dec. 21 and boasts bold new styling, a more premium interior, an turbocharged engine (the model's first) and a host of new features and technologies aimed at maintaining CR-V's status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda SensingTM suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, with nearly 4 million CR-Vs purchased since the debut of the first-generation CR-V in 1997. CR-V had its best sales year of all-time in 2016, marking seven straight years of U.S. sales growth for CR-V and the model's fifth year in a row of being the outright best-selling SUV in America.

The Honda superbowl ad is part of a long list of Super Bowl 2017 Car Commercials. Watch all released Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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