84 Lumber Super Bowl Commercial Brings Up Trump's Mexico Wall

Posted: Feb 5 2017, 7:18pm CST | by , in News | Super Bowl


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84 Lumber Super Bowl Commercial Brings Up Trump's Mexico Wall

The first 84 Lumber Super Bowl commercial aims to be controversial. Updated.

The initial version of the 84 Lumber Super Bowl commercial had been rejected by Fox last month. Now the building material supplier has released the edited Super Bowl ad. The controversial part of the initial commercial will be released during the Super Bowl LI halftime show online.

Update: The second part of the 84 Lumber Super Bowl 2017 commercial is released. Watch both parts below.

In the 90 second 84 Lumber Superbowl commercial "The Journey Begins" we see a Mexican girl and her mother embark on a journey across the boarder to America.

The first part of the 84 Lumber Super Bowl Commercial will air right before the Halftime break of the Big Game and continue online at journey84.com.

In the online part we are expecting to see the wall, Donald Trump is planning to build. The depiction of the wall caused the ban. 84 Lumber's ad agency found a clever way around this and create an even stronger digital campaign than they had before the rejection.

“For 60 years, this has been a company defined by its people, entrepreneurs who see opportunity where others don’t,” said Maggie Hardy Magerko, 84 Lumber owner and president. “Our next 60 years will be no different. That’s why we’re casting a wider net; we want the world to know 84 Lumber is the place for people who don’t always fit nicely into a box.”

84 Lumber’s Super Bowl spot is the launch of a national recruiting campaign for the company’s management training program. The campaign is targeting males’ ages 20 to 29 that want to take control of their careers and embody the entrepreneurial spirit that runs rampant at 84 Lumber. Watch the somber 84 Lumber Super Bowl Commercial below.

Watch all released Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner.

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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