Michelin Super Bowl Commercial Is A First

Posted: Feb 4 2017, 10:46am CST | by , Updated: Feb 4 2017, 10:53am CST, in News | Super Bowl

 

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Michelin Super Bowl Commercial is a First
 

Tire brand Michelin is for the first time running a Super Bowl commercial. Watch the ad below.

The Michelin Super Bowl ad is the first Big Game ad for the brand. The commercial follows the global “Caring” campaign. Michelin has always been a brand that connects you to the things in life that matter most. And nothing matters more today than bringing people together.

"I Need You," is a 30 second Super Bowl spot shot all over the world, shows us just how universal this truth is. The spot follows the lives of three different individuals, a young mother, a friend and a husband, doing whatever it takes to be there for the ones they love. In their cars, on their journeys, they rely on Michelin tires to get them there. 

It also marks a major milestone for Michelin as the company makes the transition from the animated world of the Michelin Man to real-world scenarios in which the Michelin Man makes cameo appearances.

Shot in South Africa, France and China, the spot is global in nature and will begin airing in select markets around the world this spring.

“This TV ad marks an important change in our marketing strategy,” said Andrew Meurer, vice president of marketing for passenger-vehicle tires, Michelin North America. “Michelin is making a transition from the animated world of the Michelin Man to real-world scenarios in which the Michelin Man makes cameo appearances. This strategy aims to balance Michelin’s long-standing message of superior tire performance with better consumer awareness about the importance of their tires as they navigate the urgent, sometimes emotional needs of daily life. Michelin makes it possible for drivers to be there for others when it matters most.” 

The ad depicts a young father who returns home to learn his wife is pregnant. A young woman rushes to comfort her friend, who’s just ended a relationship. A mother leaves work to reach her son, whoʼs homesick during his first sleepover. In each vignette, the driver reaches the destination with silent, reliable confidence provided by Michelin tires.

Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires.  

Watch all released Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials announced so far. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

Find out everything to know about the Super Bowl LI in the Super Bowl 2017 Facts and browse the best Super Bowl 2017 TV deals.

I4U News will again like in previous years provide full coverage of the Super Bowl 51 ads. Take a look at the best Super Bowl ads from last year. Read the latest Super Bowl 2017 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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