Persil ProClean Super Bowl Commercial 2017 Stars Bill Nye

Posted: Feb 6 2017, 3:45am CST | by , in News | Super Bowl

 

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Persil ProClean Super Bowl Commercial 2017 Stars Bill Nye
 

Henkel North America's newest premium laundry detergent brand, Persil ProClean, released its highly-anticipated, new commercial during the third quarter of the Super Bowl.

 The Persil Super Bowl 2017 commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye.

In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains.

The spot was created by TBWA\Chiat\Day and directed by Elizabeth Banks in her Super Bowl commercial directorial debut. "I jumped at the opportunity to work with Persil, Bill Nye and the stain fighting Professional, Peter Hermann. The unlikely duo are a perfect fit for Persil ProClean detergent's new PRO10 formula," says Banks. 

The brand merges the best of both science and technology to deliver a premium clean that encourages people to switch to Persil ProClean. "We are thrilled to see recognition for Persil, such as being rated Best Overall Detergent by USA Today's Reviewed.com for our Original Power-Liquid®. It is awards like this that inspire us to continue innovating and improving the Persil portfolio," says Janell Holas, Vice President of Marketing for Persil. "By delivering 10 Dimensions of Clean, the new and improved PRO10 formula reinforces our commitment to an exceptional clean and there's no better stage to make our message known than at the Super Bowl, in front of its 100+ million viewers."

The New England Patriots won against the Atlanta Falcons in Super Bowl LI in a historic overtime win of 34 to 28. Besides the dramatic game and Lady Gaga's halftime show, the Super Bowl commercials are the big highlight of Super Bowl LI. Watch all Super Bowl 2017 ads online. The Super Bowl 2017 Ads and Advertiser list features all Super Bowl 2017 commercials. Find out who puts down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.

The Super Bowl 2017 took place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It was Fox's turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.

The Pepsi Zero Sugar Super Bowl LI Halftime Show is the most-watched musical event of the year. More than 116.5 million viewers in the U.S. watched last year's show. Super Bowl LI and Halftime Show will be broadcast by FOX Sports from NRG Stadium in Houston. Super Bowl LI marks Pepsi's fifth year as title sponsor of the Super Bowl Halftime Show and 15th year as an NFL partner. 

I4U News provides full coverage of the Super Bowl 51 ads. Read the latest Super Bowl 2017 News.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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