Color Me Sad: Crayola Retires Dandelion Crayon

Posted: Mar 31 2017, 12:35pm CDT | by , in News | Toys

Color Me Sad: Crayola Retires Dandelion Crayon
Photo Credit: Getty Images

It's a sad day for fans of coloring and crayons in general: for the first time, Crayola will be retiring on of its 24 basic colors: Dandelion. The yellow shade is quite popular among fans, as per the outrage at its elimination, but it will make room for a new color in the blue family.

We don't know what color will be added, but Crayola did give some clues during a Facebook Live presentation on National Crayon Day:

"[I] can share two pieces of new information, the first is that the new color will be part of the blue family, and the second is this summer we are going to invoke our fans to name the new color because we want you all to be a part of Crayola history," Melanie Boulden, senior vice president U.S. and global marketing at Crayola, said.

We won't have new details about the next color to be added until May.

The company announced the retirement a day early, though no one knows why they did that. Still, fans were quite upset about the elimination, trying to trend the hashtag #DandelionDontGo. The comment section on the video, as well as many of their recent posts on Facebook, quickly became a place for fans to express their sadness about the retirement.

"Not sure why they are so darn "excited" to be discontinuing a color that will make someone feel bad because it may be their favorite color that's gone?!" Facebook user Rebecca Leach Sadowski said in the comments.

Other uses hoped that they could purchase singles of the colors so that they will have them for a long time.

"Oh, no! Yellow is my son's favorite color," Carolyne Jubinville Sullo said. "I think he's colorblind, so Dandelion is his go to l yellow! I hope I can buy some single colors."

Note that some crayon owners are already trying to make money off of the dandelion's retirement, selling them individually and in bulk on eBay.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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