Apple TV Rumors Point To New Premium TV Bundle

Posted: Apr 3 2017, 6:20am CDT | by , in Rumors | Apple

Apple TV Rumors Point to New Premium TV Bundle

Three premium streaming channels in one bundle, but how much would it cost

To say that consumers are unhappy with the way cable and satellite TV companies continue to push the prices of content ever higher would be an understatement. This has led many consumers to save money each month by cancelling their traditional cable and satellite packages moving instead to streaming only options like Netflix, Hulu, and others.

Rumors have swirled for a long time that Apple might be looking to offer streaming only services to Apple TV owners and it has to some extent. The move would both bolster the Apple TV content offerings and help sales of something that seems at time to be a hobby for Apple. The latest Apple TV rumor isn't one about hardware, rather it's about a new premium TV Bundle that is in the works. Apple is reportedly considering adding a bundle that has HBO, Showtime, and Starz to the mix according to MacRumors.

These services would be streamed to Apple TV and iOS devices. These bundled TV services are already available separately on the Apple TV device, but bundling those options into a single package would represent a change in how Apple offers streaming programming to its customers. This Apple package would be different from how normal cable operators handle things because it would be offered as a standalone package, no lesser package of channels you might not want would be offered.

One thing that is a mystery about the package is exactly how much it would cost. What we do know is that the individual channels are offered at $15 monthly or HBO, $11 monthly for Showtime, and $9 monthly for Stars. Apple has tried in the past to set up streaming offerings that were unbundled, and failed, because the networks didn't want to unbundle their offerings. Apple is also said to be investing significantly in original scripted shows and movies that could launch as soon as the end of 2017. Appealing original content available exclusively on the Apple TV platform may well push users to buy the Apple set top boxes.

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
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