Reebok Unveils Plant-Based Sneakers

Posted: Apr 5 2017, 8:20am CDT | by , Updated: Apr 5 2017, 9:01am CDT, in News | Technology News

Reebok Unveils Plant-Based Sneakers
  • Reebok Plans to Launch Plant-Based Sneakers made from Cotton and Corn Later This Year

Reebok is to diversify soon into plant-based sneakers that are made from a combination of cotton and corn.

There are those who are trying on shoes that tie their own laces or have 3D printed soles. Yet Reebok has plans of introducing plant-based footwear on its shelves this year. Adidas has already sold a sneaker based on ocean-plastic.

Reebok’s drive is to make sneakers based on the materials known as “Cotton + Corn”. These sneakers will be made from materials that can be sustained and grow as well. Later on when they have served their purpose, they can be used in a compost heap.

According to Reebok’s head, at the company headquarters they had a saying that they liked to grow shoes and not just make them. A large base of biologically-inspired footwear that can be made a part of the topsoil was the thing Reebok was after.

The shoes, once they have disintegrated into the soil, can be regrown from this soil again and again. The process is a continuous one. It is indeed a case of going from dust to dust.

Although these shoes won’t arrive on store shelves until later this year, Reebok is utilizing DuPont’s Susterra Propanediol to manufacture the soles of these sneakers.

This sole originated from a non-food source that is industrially grown corn. The upper half of the shoe will be made from organic cotton. This project will dovetail into the plans of Reebok in a smooth manner.

In fact, it is just the beginning of shoes that will leave the clientele bedazzled. With the Cotton + Corn initiative, Reebok is looking forward to adding the green movement into its repertoire. It is becoming environment-friendly all of a sudden.

This is indeed a good thing and shows that even some of the largest conglomerates are not just profit-oriented and soulless like some big business concerns. Even they are acting in a manner that allows for stewardship of the only planet we inhabit.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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