New Technology Means Self-Serve Beer

Posted: Apr 5 2017, 10:51am CDT | by , in News | Technology News

New Technology Means Self-Serve Beer
Image: Cnet

Thanks to scanners and computer chips, your days of waiting for a slow bartender could be numbered.

What’s that, you’d like a beer? Get your own — never mind that we’re in a bar! That’s right, self-serve beer has arrived, and it’s going to help ensure you’re never again forced to endure a 15-minute wait while the barman mixes a Singapore Sling for Mr. Fancypants, just so he can tug the tap handle and deliver you your 16 oz. of awesome.

This new technology is already in action at over 200 locations around the world, including Chicago’s O’Hare International Airport and multiple MLB stadiums.

How Does It Work?

Extremely. With instant access to tap handles for any brew a business owner chooses to supply, customers use a special chip-equipped card they add money to for purchasing beer. Select a brew, slide your card, and pour away.

Feel like having just a taste or a half-pint? No problem. The system tracks by the ounce, so you can be as liberal or as conservative as you like with your consumption. The data from the cards allows bar keepers to observe how customers are consuming, so they can enforce limits on customers to keep them from overindulging. They can also be informed about which beers are popular and when to order more. No more guesswork.

Free the Barman

You can imagine the effect this has on a bartender’s time. Some people have even speculated that systems could eliminate the profession altogether. That’s not likely, but it does allow bar keepers to be more efficient. That means smaller staffs, and that allows businesses to be more lucrative. People genuinely enjoy pouring their own pint, half-pint or taster.

Realistically, though, it’s not just traditional bars that can benefit from this system. Like we pointed out earlier, the system makes a great addition to airports and public venues, such as sports arenas.

These are places that might otherwise not offer beer or offer a limited selection of canned or bottled barley pop. Craft beer drinkers aren’t attracted to that, but the PourMyBeer wall allows them to get the fresh beer they want.

Go Forth and Pour

The community around craft beer has absolutely exploded, and self-serve beer is only going to add to the equation. Apps like Taphunter and Untappd are sure to take advantage of self-serve bars that can connect connoisseurs to their favorite drinks quickly at a place nearby.

Will we see the complete elimination of beer served over the bar? Maybe not soon, but it only seems a matter of time until the in-home versions of these systems get better and luxury venues like hotels embrace fresh, self-serve beer as a matter of course. Whether you’re a hop head or a malt maniac, the future is brimming with promise for craft brew aficionados.

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The Author

<a href="/latest_stories/all/all/56" rel="author">Scott Huntington</a>
Scott Huntington is a writer and journalist from Harrisburg PA who covered movies, tech, cars, and more. Check out his blog Off The Throttle or follow him on Twitter @SMHuntington.




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