Nivea Apologises For White Is Purity Deodorant Ad

Posted: Apr 5 2017, 10:52am CDT | by , in News | Latest Celebrity News

Nivea Apologises for White is Purity Deodorant Ad
  • Nivea Stuck in Pro Alt Right Controversy About Ad Slogan as they Try to Apologize

Nivea tries to Apologize for “White is Purity” slogan as it gets praises from alt right groups and backlash from the rest of the world

“White is Purity”, this was the slogan for the new Black & White Deodorant which was released in Middle East. The ad for the deodorant appeared on Nivea’s Facebook page and Nivea knew immediately that they had opened the field for a huge controversy.

With the whole world debating about white supremacy, Nivea might not have realized that they had committed themselves, whether unintentionally, to represent the alt right white groups from around the world, especially the U.S.

They immediately took down the ad and tried to apologize for the ad but like Justin Timberlake once sang, “Damage is done” and no amount of Nivea cream is going to fix it.

Nivea tried to fix the damage with official apology. They said that they did not want the ad to be racially insensitive. The message posted by the company as the “apology” said that they wanted to be diverse and accepting.

Too late because more fire was added to the fuel when the alt right groups gave huge response on social media in favor of the company. Nearly naming it their official brand of skincare, they proclaimed that Nivea had gotten it right.

The alt right favors did not do any favors to the company as people backlashed on social media about the ad. They called Nivea the official brand of the alt right and called out the company for being insensitive. Sarcastic as well as direct comments were made towards the company for giving margin to alt right groups to get a word in.

The Facebook page which posted the ad originally has been taken down but it is too late to apologize. Whatever will Nivea do to make the situation turn around?

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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