Nissan To Bring Unique Star Wars Experience To 2017 New York Auto Show

Posted: Apr 6 2017, 12:30pm CDT | by , Updated: Apr 7 2017, 4:40am CDT, in News | Cars & Vehicles

 
Nissan to Bring Unique Star Wars Experience to 2017 New York Auto Show
As a continuation of an extensive collaboration with Lucasfilm Ltd. in support of "Rogue One: A Star Wars Story," Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience to consumers visiting the Nissan booth at the 2017 New York International Auto Show. The activation launches in Gotham City following the Blu-ray™ and Digital HD release of “Rogue One: A Star Wars Story” on April 4.

Nissan joins forces with Lucasfilm Ltd. to bring a unique consumer engagement experience to the 2017 New York International Auto Show from April 14-23

Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience to consumers visiting the Nissan booth at the 2017 New York International Auto Show.

This unique Star Wars experience include massive Death Star inflatable hovering over the vehicles, 360 virtual reality experience debut, Star Wars character-themed digital mirror experience and final-weekend appearances by stormtroopers.

The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition model is the first production vehicle ever to include Star Wars-branded elements. This model along with two other Star Wars-inspired custom vehicles will also be on display at 2017 New York International Auto Show.

"After hosting an extremely successful 'Rogue One: A Star Wars Story' consumer experience at previous auto shows, we felt it absolutely necessary to host an encore experience in New York," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc.

"In response to our alliance with Lucasflim, we've seen a drastic increase in awareness and sales of the 2017 Nissan Rogue. The excitement displayed by consumers visiting these Star Wars-inspired experiences motivates us and drives the Nissan brand forward."

The Nissan Rogue: Rogue One Star Wars Limited Edition will be the key car of Nissan's New York Auto Show display. This special car is the first-ever full-size production vehicle that include Star Wars-branded elements.

Nissan will also display two custom vehicles at the show. One of these is an X-wing-inspired 2017 Nissan Rogue and other one is an X-wing pilot suit-inspired 2017 Nissan Rogue.

Nissan will also show a massive, inflatable Death Star that will hover over its booth to make it easy for visitors to navigate the convention center.
This auto show will be a first-ever auto show that will provide visitors new immersive 360 VR experience titled, ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience.' And this VR experience will only be available at the Nissan stand.

This experience will take fans to a simulated battlefield from ‘Rogue One: A Star Wars Story.' In this battlefield, fans can enjoy an optional suite of Nissan Intelligent Safety Shield Technologies in an immersive environment.

New York Auto Show 2017 visitors will have access to a Digital Mirror Experience in Nissan booth. It will allow two people at a time to be transformed into stormtroopers or Nissan Rogue-inspired robots by standing in front of large LED screens. And both will get the photos of their transformation too at the end of the interaction.

On April 22 and 23, Star Wars Stormtrooper characters will also make a special appearance in the Nissan booth during public hours. The exclusive limited-edition Death Trooper helmet replica will also be on dislay. Only the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition buyers can get this replica helmet.

The Nissan display will be located at the main entrance to level three of the Jacob K. Javits Convention Center. The New York International Auto Show runs Friday, April 14 through Sunday, April 23.

This story may contain affiliate links.

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