New York International Auto Show Debuts 2017 Poster Art

Posted: Apr 7 2017, 1:55pm CDT | by , in News | Cars & Vehicles

New York International Auto Show Debuts 2017 Poster Art
  • New York International Auto Show Features Poster Artwork First Time in this year’s show

Poster art to be featured for the first time in this year’s show

New York International Auto is getting better as its arrival date is approaching. This year, theNew York International Auto is supposed to bring a lot of new things for the fans. One of the new inclusions that has made its way in the show is poster artwork.

In the 117 years history of the New York’s famous and very own auto show, the poster artwork will be presented for the first time. The New York Auto Show will be held in the Jacob K. Javits Convection Center in Manhattan. The show will run from April 14-23.

The poster that is the part of the advertisement campaign reads the sign “What’s your Drive?” The poster is actually designed to showcase the emotions that are associated with the imagination and emotions of participants. The poster also showcases a red colored sports car on the top.

According to the chairman of the New York Auto Show, John LaSorsa, the emotions and passion of person is always behind the driving force. The emotions then urge the person to buy a sports car or even an SUV.

"After more than a century, excitement is still a driving force of what motivates people to buy and drive cars," said Show chairman John LaSorsa.

"With all the talk of cars driving themselves, we wanted to have a little fun this year and remind people how exhilarating driving can be. And, although our poster art shows a high-performance red sports car, any of today's new cars and trucks offer the fun of driving and the freedom of mobility," remarked LaSorsa.

Cars are the best and perfect example of freedom on the road. While New York is the city that offers freedom and all the best features for a great drive time. The poster thus illicit the perfect combination of the iconic driving qualities of the city and the imagination that can be seen here.

The Poster art will be a big part of all the media campaign. The ads will be featured on billboards, televisions, and print media too. Other than that it will be seen on Subways and other major media podcasts too. The New York International Auto is just a week away and is supposed to feature major brands with their new products.

The New York International Auto Show is New York City's iconic 117-year-old automobile event, which runs from April 14 - 23 at the Jacob K. Javits Convention Center in Manhattan.

The New York International Automobile Show is an awesome combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks. Over one million visitors are expected to visit the Show this year to see what is truly possible from the automotive industry. The New York International Auto Show is owned and produced by the Greater New York Automobile Dealers Association and has an economic impact on New York City of some $300 million.

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