Amazon Prime Day 2017: Date, Deals And Everything You Need To Know

Posted: Jun 23 2017, 9:02am CDT | by , in News | Black Friday


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Amazon Prime Day 2017: Date, Deals and Everything You Need To Know

While Black Friday 2017 is way out, Amazon Prime Day 2017 is coming up. Updated.

Amazon Prime Day 2017 is expected to take place in the second week of July. The giant online retailer created a sales day as big as Black Friday from scratch in 2015.

The 2016 Prime Day was the biggest day in Amazon's history. The 2017 Prime Day is set to beat last year's sales record for Amazon. Prime Day 2017 will be the third Prime Day.

It's certain that there will be a Prime Day 2017. Amazon has invited its marketplace partners to prepare inventory for the 1-day sale (for the first time 30 hours long) and purchase Lightning Deal placements. Marketplace offers make up a big part of the overall sales on Prime Day. The only unknown is the specific Amazon Prime Day 2017 date. Our educated guess is that Prime Day 2017 will be on July 11th.

This year Prime Day is going to be much longer. Amazon told market place sellers that Prime Day 2017 is 30 hours long, starting at 6pm PDT on the day before the actual  Prime Day. Prime Day will be part of a Prime Day Week sale taking place in the second week of July.

The deals on Prime Day 2017 will be again predominantly on toys, TVs and all Amazon devices. Prime Day is going to be one of the best times of the year to save on Echo, Dot, Kindle, Fire tablets and Fire TV gadgets. Amazon had extreme deep inventories on sales items, especially bargain TVs. To find the deals on Amazon Prime Day, follow our Prime Day 2017 Deals Tracker.

Amazon sold a staggering 2 million toys, 1 million pair of shoes and 90,000 TVs on Prime Day 2016. Several hundreds of thousands of Kindle e-readers sold on Prime Day around the world. The Fire Stick was the best-selling Prime Day item.

Amazon Prime Day 2017 is only available to Amazon Prime members. The retailer has already confirmed that there will be a Prime Day 2017 sale on the Prime Day page and has also sent out invitations to its marketplace partners early May to prepare for Prime Day 2017.

Prime members can find special deals only available for Prime Members every day on, but the biggest savings are on Prime Day 2017.

Prime Day 2017 Latest Updates

Update June 20: On June 20 is the deadline for Amazon's marketplace sellers to ship their inventory for Prime Day 2017 to Amazon's fulfillment centers.

Update June 17: We spotted a Prime Day 2017 url on on June 17. The page has "prime-day-Television-Video-2017-Electronics" in the url and lists two TCL TVs and TV related products. There is still a reference to Prime Day 2016 on the page, but clearly Amazon is getting ready to setup Prime Day 2017 deals pages.

Amazon started earlier this month to update the meta data of the Amazon Prime Day page to reflect the 2017 year.

When is Amazon Prime Day 2017

The Amazon Prime Day 2017 date is likely on Tuesday July 11th, 2017. This date is not official, but would be following the pattern of previous Amazon Prime Day sales. This is one week after the July 4th weekend. The Prime Day 2017 sale begins though this year already on the day before the actually Prime Day. 

Prime Day 2017 will kick off on July 10 (if your assumption of July 11 is correct) at 6pm PST and will end midnight PST the following day. Amazon has told market place sellers in an email that Prime Day 2017 is 30 hours long, starting at 6pm PDT on the day before.

There is likely also again a Prime Week countdown sale. Amazon offered daily sales ahead of Prime Day. Prime Week 2017 could kick off as early as July 5, right after Independence Day 2017. 

Prime Day 2017 is confirmed as market place retailers have been invited by Amazon to prepare for the big 1-day sales day. Amazon has so far not made the Amazon Prime Day 2017 date official. 

There is a chance that Amazon is making even more changes to Prime Day this year besides making it 30 hours long. The retailer might push Prime Day to Thursday to make the Amazon Prime Day week similar to Black Friday Deals week.

On June 11 we spotted the first update to the Amazon Prime Day page. The meta information of the page has been updated with the text: "Amazon Prime Day 2017 is coming soon. Prime Day is a one-day only global shopping event exclusively for Prime members. New deals as often as every five minutes."

Amazon Prime Day 2017 Deals

The list of Amazon Prime Day 2017 deals will be released only shortly before the event. The best Prime Day 2016 deal on a 40-inch LED HDTV was $139.99. Amazon offered a $114 40-inch LED HD TV last year with deep inventory. Amazon has hiked the prices of these low-end Prime Day 2016 TV deals by about $20.

See the full list of announced Prime Day 2016 deals as reference. This list is by far not complete as many more deals are available that are not pre-announced. On top of that many Amazon sellers cut prices to benefit from the extremely high customer traffic on Prime Day.

The best Prime Day deals last year included also the $33.33 Fire tablet instead of $49.99. A $50 savings on the popular Amazon Echo.The Amazon Fire TV is $30 off, resulting in a $69.99 price. The Fire Stick sold for $24.99 (saving $15). Kindle fans saved $30 on the Kindle Paperwhite.

We do not expect that Prime Day 2017 will feature deals on the Nintendo Switch and certainly not for the NES Classic as Nintendo cancelled the popular product in April. These products will be still in short supply in July. Read our Prime Day 2017 deal predictions.

Deal hunters will be able to use The Tracker app to get notified when announced Prime Day 2017 deals go on sale. The Tracker has launched on June 13 to monitor the most popular TVs on Amazon for price drops.

The most popular Prime Day 2017 deals will be on toys, shoes, headphones and TVs. We take suggestions for Prime Day 2017 deals to track. Share which products you would like to find a Prime Day deal for in the comments below. The most popular suggestions will be added to our real-time deal tracking.

Amazon Prime Membership

To participate in the Amazon Prime Day 2017 sale, shoppers need to be a member of the Amazon Prime service. The membership is more accessible than ever ahead of Prime Day. The Amazon Prime membership is $99 per year and offers a wide range of services and perks. Besides free 2-day shipping, Prime offers video and music service among other things. There is a 30-Day free trial available on

Amazon introduced a new Prime membership discount for customers participating in a growing list of government assistance programs. Customers who have a valid Electronic Benefits Transfer (EBT) card qualify for the discounted membership. Membership includes Prime Video, Prime Music, Prime Reading, Prime Photos and unlimited fast, free shipping for $5.99 per month for one year, with the ability to cancel anytime. To find out how to qualify for the discounted Prime membership and get a free 30-day trial, customers can visit this page on

For students the Amazon Prime Membership free trial is 6 month long. After the trial, the student membership will upgrade to Amazon Prime for 50% off. Members can cancel anytime. 

Amazon Prime Day 2017 Alexa Deals

Alexa, Amazon's voice assistant, offered exclusive Prime Day deals last year. We expect that Amazon will again have a special promotion featuring Alexa on Prime Day 2017. There will be again a series of deals that Prime members can only purchase using Alexa on any of the supported devices. To shop with Alexa, customers must be Prime members with 1-click enabled. 

Amazon Prime Day 2017 Tools and Apps

Shopping tools and apps are essential to succeed in scoring the best deals on Amazon Prime day. Here is a brand new list of recommended tools and apps for Prime Day 2017.

Amazon Prime Day 2017 Sweepstakes

We know that there will be at least sweepstakes from Audible on Prime Day 2017. The details of the Audible giveaway are not released yet. There are likely other sweepstakes too on Amazon Prime Day 2017.

What is Amazon Prime Day

Prime Day is a one-day-only global shopping event exclusively for Amazon Prime members. With thousands of deals worldwide, members get exclusive access to the discounts across nearly every product category. The $99 annual Prime membership fee provides a wide range of benefits. Besides free two-day shipping, members get access to Prime Video, Prime Music, Prime Now, Prime Pantry, Prime Photos, early access to deals and much more.

Prime Day sales grew dramatically year over year. Last year Amazon sold 2 million toys, more than 1 million pair of shoes, over 200,000 headphones and 90,000 TVs.

While Prime Day is big in all countries Amazon is available, Black Friday is only really established and gigantic in the United States. Find out the first facts about Black Friday 2017.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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