Amazon Prime Day 2017: Date, Time, Deals And Everything You Need To Know

Posted: Jul 11 2017, 11:38am CDT | by , Updated: Jul 12 2017, 11:39am CDT , in Black Friday 2019


This story may contain affiliate links.

Amazon Prime Day 2017: Date, Time, Deals and Everything You Need To Know

While Black Friday 2017 is way out, Amazon Prime Day 2017 is coming up. Updated.

Amazon Prime Day 2017 has officially been announced. As expected, Prime Day 2017 will take place on July 11. Amazon announced the Prime Day 2017 details on June 29. On July 10, Amazon has released the Prime Day 2017 Deals List, featuring dozens of Prime Day 2017 deals including 50% off the Amazon Echo and bargain TV deals.

Update 2: Amazon announced that Prime Day 2017 was biggest sales day in Amazon's history.

Update: Prime Day 2017 is live. Shop the Prime Day 2017 deals now. Amazon's biggest sales day ends midnight July 11.

The giant online retailer created a sales day as big as Black Friday from scratch in 2015. The 2016 Prime Day was the biggest day in Amazon's history. The 2017 Prime Day is set to beat last year's sales record for Amazon. Prime Day 2017 will be the third Prime Day.

The deals on Prime Day 2017 will be again predominantly on toys, TVs and all Amazon devices. Prime Day is going to be one of the best times of the year to save on Echo, Dot, Kindle, Fire tablets and Fire TV gadgets. Amazon had extreme deep inventories on sales items, especially bargain TVs. To find the deals on Amazon Prime Day, follow our Prime Day 2017 Deals Tracker.

Amazon sold a staggering 2 million toys, 1 million pair of shoes and 90,000 TVs on Prime Day 2016. Several hundreds of thousands of Kindle e-readers sold on Prime Day around the world. The Fire Stick was the best-selling Prime Day item.

Amazon Prime Day 2017 is only available to Amazon Prime members. The current Prime Day 2017 deals are live on the Prime Day page. Prime members can find special deals only available for Prime Members every day on, but the biggest savings are on Prime Day 2017.

Prime Day 2017 Latest Updates

July 12: Amazon announced the sales volume numbers and most popular products for Prime Day 2017. Read the full report.

July 11 9am PT: It's Prime Day 2017 Half-time. Check out the Prime Day 2017 bestsellers so far.

July 11: The second day of Prime Day 2017 is here. Find the best Prime Day 2017 deals to get on Tuesday.

July 10: The Amazon Prime Day 2017 Deals List is released. Get ready to hunt down the best Amazon Prime Day deals.

July 9: The last Prime Day 2017 pre-sale event features deals on Kindle, eBooks, audio books and more.

July 8: Amazon Prime Day deals on Saturday, July 8 are about everyday essentials and a great deal on a refurbished Amazon Echo.

July 7: Today's Prime Day 2017 deals are about Amazon Video. Digital movies sell for $4.99 or less and select rentals are 99 cents. As we get closer to the actual Prime Day 2017, kicking off on Monday, July 10, the anticipation for the Prime Day 2017 deals list grows. Amazon will release the list of featured Prime Day 2017 deals as early as today.

July 6: The second day of the Prime Day 2017 lead up events is all about Amazon Music. The Prime Day page features deals on Amazon Music Unlimited and many other music related deals.

July 5: Amazon launched special Prime Day 2017 daily countdown sales leading up to Prime Day. The first day features exclusive Alexa Voice Shopping deals for Prime members. Each day Amazon will feature deal around another theme until July 9.

July 2: Amazon hosts daily Prime Day 2017 Giveaways.

June 30: These are the Prime Day 2017 deals available today.

June 29: Prime Day 2017 is official. Amazon announced the Prime Day 2017 details today.

June 28: An report about an official Amazon Prime Day 2017 date announcement has surfaced. We can't confirm it to come from Amazon. The date would be July 11 and there are supposed to be Lightning deals every 5 minutes. There is no surprise in this. It is actually too basic of an announcement that we do not believe at this point that it is an official Amazon announcement.

Update June 26: Amazon Prime Day 2017 is approaching fast. Interestingly Amazon is already offering deals on several Amazon Devices. We expect that all Amazon Devices will be on sale on Prime Day 2017. Right now the Amazon Echo is $50 off. When you buy 3 Echo Dot, you get a $20 discount. When you buy two of the new Echo Show devices, you still get $100 off. The Echo Show will be released this week on Wednesday. There are also deals on the Kindle and some Fire tablets available. Find all deals on

Update June 20: On June 20 is the deadline for Amazon's marketplace sellers to ship their inventory for Prime Day 2017 to Amazon's fulfillment centers.

Update June 17: We spotted a Prime Day 2017 url on on June 17. The page has "prime-day-Television-Video-2017-Electronics" in the url and lists two TCL TVs and TV related products. There is still a reference to Prime Day 2016 on the page, but clearly Amazon is getting ready to setup Prime Day 2017 deals pages.

Amazon started earlier this month to update the meta data of the Amazon Prime Day page to reflect the 2017 year.

When is Amazon Prime Day 2017

On June 29, Amazon announced that Prime Day 2017 will be as anticipated on July 11. The Prime Day 2017 will be 30 hours long and begin on Monday July 10 at 6pm PDT. Amazon offers Prime Day deals since the announcement on June 29.

Amazon Prime Day 2017 Deals

The list of Amazon Prime Day 2017 deals will be released only shortly before the event. Amazon said in the announcement that there will be a big TV sale on Prime Day. The retailer also already named the first TV that will be on sale on Prime Day. Amazon will offer over 20 deal themes on Prime Day, each filled with deals. Popular categories will be again toys, electronics, fashion and video games.

Nearly 40 percent of Lightning Deals worldwide will come from small businesses and entrepreneurs on Prime Day, said Amazon. We have started to compile an official list of upcoming Prime Day 2017 deals from Amazon sellers.

The best Prime Day 2016 deal on a 40-inch LED HDTV was $139.99. Amazon offered a $114 40-inch LED HD TV last year with deep inventory. Amazon has hiked the prices of these low-end Prime Day 2016 TV deals by about $20.

See the full list of announced Prime Day 2016 deals as reference. This list is by far not complete as many more deals are available that are not pre-announced. On top of that many Amazon sellers cut prices to benefit from the extremely high customer traffic on Prime Day.

The best Prime Day deals last year included also the $33.33 Fire tablet instead of $49.99. A $50 savings on the popular Amazon Echo.The Amazon Fire TV is $30 off, resulting in a $69.99 price. The Fire Stick sold for $24.99 (saving $15). Kindle fans saved $30 on the Kindle Paperwhite.

We do not expect that Prime Day 2017 will feature deals on the Nintendo Switch. These products will be still in short supply in July. Read our Prime Day 2017 deal predictions.

Deal hunters will be able to use The Tracker app to get notified when announced Prime Day 2017 deals go on sale. The Tracker has launched on June 13 to monitor the most popular TVs on Amazon for price drops.

The most popular Prime Day 2017 deals will be on toys, shoes, headphones and TVs. We take suggestions for Prime Day 2017 deals to track. Share which products you would like to find a Prime Day deal for in the comments below. The most popular suggestions will be added to our real-time deal tracking.

Daily Prime Day 2017 Deals July 5 to July 9

Amazon offers deals leading up to Prime Day on July 11 for Prime members. The first major deals are on Amazon subscription services like Amazon Music Unlimited and Kindle Unlimited as well as Prime Exclusive smartphones.

From July 5 to July 9, the daily Prime Day 2017 deals will have a fresh theme each day on the Amazon Prime Day page including Amazon Music, Amazon Video, Everyday Essentials and Amazon Kindle and Books.

Amazon Prime Membership

To participate in the Amazon Prime Day 2017 sale, shoppers need to be a member of the Amazon Prime service. The membership is more accessible than ever ahead of Prime Day. The Amazon Prime membership is $99 per year and offers a wide range of services and perks. Besides free 2-day shipping, Prime offers video and music service among other things. There is a 30-Day free trial available on

Amazon introduced a new Prime membership discount for customers participating in a growing list of government assistance programs. Customers who have a valid Electronic Benefits Transfer (EBT) card qualify for the discounted membership. Membership includes Prime Video, Prime Music, Prime Reading, Prime Photos and unlimited fast, free shipping for $5.99 per month for one year, with the ability to cancel anytime. To find out how to qualify for the discounted Prime membership and get a free 30-day trial, customers can visit this page on

For students the Amazon Prime Membership free trial is 6 month long. After the trial, the student membership will upgrade to Amazon Prime for 50% off. Members can cancel anytime.

Amazon Prime Day 2017 Alexa Deals

Alexa, Amazon's voice assistant, offered exclusive Prime Day deals last year. Amazon confirmed that there will be special deals featuring Alexa on Prime Day 2017. There will be again a series of deals that Prime members can only purchase using Alexa on any of the supported devices. To shop with Alexa, customers must be Prime members with 1-click enabled.

Amazon Prime Day 2017 Tools and Apps

Shopping tools and apps are essential to succeed in scoring the best deals on Amazon Prime day. Here is a brand new list of recommended tools and apps for Prime Day 2017. Amazon also highly recommends to use the updated Amazon Shopping app on Prime Day. The app features the ability to watch upcoming deals and get notified. A new potentialy very powerful feature this year are the Shopping List notifications for Prime Day deals.

Amazon Prime Day 2017 Beginners Guide

The Prime Day 2017 sales event can be overwhelming, especially for customers not experienced in deal hunting. Amazon has released a guide on how to get the most out of the Prime Day on The guide explains how to best use the Prime Day page and the Amazon Shopping app.

Amazon Prime Day 2017 Sweepstakes

Amazon hosts daily Prime Day 2017 Giveaways. The daily prices include Sony PS4, Microsoft Surface Pro, iPad mini 4 and many more. We know that there will be at least sweepstakes from Audible on Prime Day 2017. The details of the Audible giveaway are not released yet. There are likely other sweepstakes too on Amazon Prime Day 2017.

The Grand Tour Season 2 Prime Day Sneak Peek

As a Prime Day exclusive, Amazon will reveal a brand new tease of The Grand Tour for Prime members. The new footage, which is the first look at any filming from the hugely anticipated second season, sees Jeremy, Richard and James in Mozambique, Switzerland and the U.K. Prime members will get this exclusive Prime Day sneak preview ahead of the full The Grand Tour season 2 launch later this year.

What is Amazon Prime Day

Prime Day is a one-day-only global shopping event exclusively for Amazon Prime members. With thousands of deals worldwide, members get exclusive access to the discounts across nearly every product category. The $99 annual Prime membership fee provides a wide range of benefits. Besides free two-day shipping, members get access to Prime Video, Prime Music, Prime Now, Prime Pantry, Prime Photos, early access to deals and much more.

Prime Day sales grew dramatically year over year. Last year Amazon sold 2 million toys, more than 1 million pair of shoes, over 200,000 headphones and 90,000 TVs.

While Prime Day is big in all countries Amazon is available, Black Friday is only really established and gigantic in the United States. Find out the first facts about Black Friday 2017.

This story may contain affiliate links.


Find rare products online! Get the free Tracker App now.

Download the free Tracker app now to get in-stock alerts on Pomsies, Oculus Go, SNES Classic and more.

Latest News


The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




comments powered by Disqus