Record Number Of US Teens Now Using IPhones

Posted: Apr 11 2017, 6:00am CDT | by , in News | Apple

 
Record Number of US Teens Now Using iPhones
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  • US Teens are Absolutely Crazy about iPhones

At present adolescents are absolutely crazy and barmy about iPhones which they can’t get enough of. Three out of four US teens now own an iPhone and 81% teens plans to buy.

A recent survey by investment firm Piper Jaffray showed that teens are very enthusiastic about Apple’s iPhones. Approximately 5500 teenagers from 43 US states were interviewed regarding their consumer choices and preferences.

The project actually ensued from the year 2001. Since then over 150,000 teens have been studied. Over 38 million data points regarding spending on style, aesthetics, personal grooming items, digital media, comestibles, games and entertainment by teenagers were tallied by the experts.

Although the general spending environment has been a challenging one, more and more teens are turning to experiences rather than solid objects of materialism.

These experiences include eating food sold in the marketplace, playing video games and leisure-time activities. While spending on fashionable items has been in moderation, there is a clear spike in athletic accessories.

Nike remains on top and Adidas is the fastest growing brand after it. Among some of the major findings for Spring of 2017 are worth a quick gander.

Overall teen spending has steadily decreased each year by a minimal amount. Pocket money given by parents is down too. Food is the most important thing spent on by teens. Fashion spending has been toned down slightly.

Amazon is the favorite site on the Net for teens. Video games are a consuming passion for many teenagers. Starbucks and Chick-fil-A are top brands.

Finally, 76% of the teens own an iPhone which seems to be the most preferred brand that beats the others hands down, according to MacRumors. Also purchaser intent was set and focused on this brand of smartphone with over 81% teens saying they wanted to buy one as soon as possible.

Android by comparison is way below the popularity of Apple. Apple remains the all-time most liked brand with the youthful crowd. Furthermore, Apple’s OLED model will be coming soon and every teenager’s eyes are set on it in eager anticipation.

Also Apple Watch is something which the people are beginning to take a greater and more than inordinate interest in. It remains the top smartwatch among adolescents. The presence of interest in both the iPhone and the Apple Watch have been highest in American teenagers since the year 2015.

Apple Inc. is definitely a winning brand and has engaged the public with its genius flagship brand of iPhones and other gizmos and gadgets which are a case of all thriller and no filler.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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