Snapchat Unveils Live Filters Called World Lenses

Posted: Apr 18 2017, 1:13pm CDT | by , in News | Technology News

Snapchat Unveils Live Filters Called World Lenses

The new filters can augment itself to any reality element captured with the smartphone camera

Snapchat just unveiled a new form of filters which unlike others are not just lives but go beyond faces in a frame. The new live filters called ‘World Lenses’ can add augmented reality to any real life scene capture with the smartphone camera.

Basically 3D objects can be placed around live camera snaps. Whether it’s an audio or a video the live filters can be added. The experience is very close to what can be defined as augmented reality.

However in its press release Snapchat did not even once use the words “augmented reality” or “AR”. Instead the social media giant opted for words like “paint the world” and “3D experiences”.

The intro video provided an impressively easy incarnation of AR. The live filters are fairly easy to use. All Snap users need to do is just tap the screen while the rear-facing camera is on. The user can then cycle through the World Lenses.

What’s more; the World Lenses will be updated on a daily basis. The first ever lineup of the live filters shown in the intro video are a colorful cloud, a rainbow, flowers, and a floating “OMG”.

The new feature is definitely another new, fun and worthwhile addition. It will definitely build up on the popularity of Snap’s previously released Lenses.

However the World Lenses are quite different from the Lenses since it can be moved around in the camera frame before taking a picture or a video. Similarly in a video after placing the filters if you move towards it, the filter gets bigger.

World Lenses is another feature for Snap’s competitors to copy, we’re looking at you Facebook. Still Snap is going to gain quite some revenue from this new addition.

This story may contain affiliate links.


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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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